About this Session
Everyone’s talking about AI agents, but how are they designed?
As generative AI starts shaping user experiences in real time, content designers aren’t just writing for interfaces anymore. We are shaping how the interface thinks, responds, and builds trust.
This talk looks at both the visible layer of content design in AI (what users see) and the invisible layer (where content strategy in prompts guide the system’s behavior).We will dig into why traditional methods do not scale, how prompt writing is the future of (content) design, and what to do when the AI goes off track: you wrote the guidelines, the AI ignored them. Now what?