4 Tracks│7 Stages and Breakouts
Program 2026
Use the filters to see the sessions for each Track.
Most workshops require advance registration via the event app, which will be available two to three weeks prior to the event. Participants can receive a Certificate of Completion upon request.
More program highlights are in the making. Stay tuned!
22 Sep
09:00 - 09:10
Stage 1
Talk
Official Opening
Welcome to the Future Product Days 2026
Luciano Lykkebo
Future Product Days
22 Sep
09:10 - 10:40
Stage 3
Talk
AI and Behavior Change
Lessons learned from the Healthcare Sector
22 Sep
09:10 - 10:10
Stage 1
Talk
Eliminate Effort to Unlock Explosive Growth
Keynote by the Founder og Shazam about identifying and eliminating friction to drive growth
Chris Barton
Founder of Shazam
22 Sep
09:10 - 10:00
Stage 2
Talk
New Efficiency for Engineers
A Bold Tale from An Google AI Researcher + Stanford PhD
22 Sep
10:00 - 10:30
Stage 2
Talk
Rethinking Product Leadership in Cross-Functional Environments
How to lead beyond silos and unlock the real power of cross-functional teams
Tobias Freudenreich
Hey Clarity
22 Sep
10:20 - 10:50
Stage 3
Talk
Engineering Beyond Code
Building Shared Understanding for AI Product Teams
Chisom Nwokwu
Microsoft (Ex)
22 Sep
10:30 - 12:30
Breakout 5
Workshop
Workshop: Prompt. Make. Repeat. (2 hours)
(Registration through the app, limited spots) Hands-on with a selection of AI Tools as creative partners for building proof of concepts through creativity, curiosity and collaboration.
22 Sep
10:30 - 11:00
Stage 1
Talk
Generative AI - Value Creation
A zero-hype Perspective for Designers and Leaders
22 Sep
11:10-12:40
Breakout 4
Workshop
Design for Agentic Experiences (Workshop, Tuesday version)
Patterns and Principles for invisible interfaces
22 Sep
11:10 - 11:40
Stage 3
Talk
From Code Machines to Product Makers
Why Engineers Must Be Part of Discovery
John Haggerty
Points North
22 Sep
11:15 - 12:45
Breakout 5
Workshop
Closing the Loop (Workshop, Tuesday version)
How to turn discovery insights into confident product decisions
Janina Franzkowiak
SimplerQMS
22 Sep
11:30-13:30
Breakout 6
Workshop
Tactical Product Moves
A 2-hour workshop (registration via app required)
22 Sep
11.30 - 12:00
Stage 2
Talk
Surviving the Shift: A Clearer Look at UX Careers Post-AI
The first public presentation of groundbreaking results from a comprehensive research study.
Aydeen Raspberry
Booking.com
22 Sep
11:50 - 12:20
Stage 1
Talk
Beyond Quick Wins
Design Thinking for the Long Game
22 Sep
12:00-12:30
Stage 1
Workshop
Stop Discovering. Start Deciding.
Why learning more won’t save your product, but deciding sooner will.
Janina Franzkowiak
SimplerQMS
22 Sep
12:10 - 12:00
Stage 3
Talk
Scaling Sonic UX
The Bang & Olufsen Audio Design System
Caroline Rossing
Bang & Olufsen
22 Sep
12:20 - 12:50
Stage 2
Talk
Running an AI-Native Enterprise
Lessons from Production
22 Sep
12:50 - 13:20
Stage 1
Talk
Cognitive Ergonomics
Designing Human-AI Interfaces for Optimal Cognitive Health
Dr. Raul V. Rodriguez
Woxsen University
22 Sep
13:10 - 13:40
Stage 3
Talk
Lead with Strengths
How to lead design teams with a strengths-based approach
22 Sep
13:15 - 14:15
Breakout 4
Workshop
3 AI Tools: A hands-on Workshop for Product Managers
and for others eager to learn more about strategic AI capabilities
Dr. Joan Palmiter Bajorek
Clarity AI
22 Sep
13:30 - 15:00
Breakout 5
Workshop
Measuring Words (90 Minute Workshop, Tuesday)
How to Test and Validate UX content
Michal Kessel Shitrit
Draft
22 Sep
13.40 - 14:20
Stage 1
Talk
Tech Trends Reality Check
What is coming, what is staying – and what is overrated?
Lara Sophie Bothur
Forbes 30 under 30
22 Sep
14:00-15:30
Breakout 6
Workshop
Decoding Desire: Translating Insights into Persuasive Behavioral Solutions
A structured approach to synthesising customer data into customer insights to drive behavioural change
Eugene Koh
F. Hoffmann-La Roche Ltd
22 Sep
14:00 - 14:30
Stage 3
Talk
Turning Software Delivery into a Predictable Team Sport
How to use requirements engineering techniques and Behavior Driven Development to build shared understanding across teams
22 Sep
14:30 - 16:30
Breakout 4
Workshop
Workshop: Prompt. Make. Repeat. (2 hours)
AI tools as creative partners
22 Sep
11:10 - 11:40
Polestar Stage
Talk
Effective Communication at Work
Learn practical techniques to express yourself, share feedback, and handle workplace challenges
Anders Stahlschmidt
Lumholt & Stahlschmidt Kommunikation
22 Sep
14:40 - 15:10
Stage 1
Talk
The Future Is Friction
Why the best AI experiences are designed to slow you down
Sarah Thompson
Nielsen Norman Group
22 Sep
14:50 - 15:20
Stage 3
Talk
Evolvable Systems with DDD and Hexagonal Architecture
How Domain-Driven Design and Hexagonal Architecture can help systems and products evolve
Diana-Maria Nănuți
Chainalysis
22 Sep
15:0 - 16:10
Stage 1
Talk
Designing for a UI-less Future
Voice, AI and Ambient Tech
22 Sep
15:20 - 15:50
Stage 1
Talk
Getting To Yes
Practical communication strategies to get buy in and prove your value.
Sarah Doody
Career Strategy Lab
22 Sep
15:40-16:10
Stage 2
Talk
Tools for improving your work-life balance and your mental resilience
Hands-on tips and guidelines from a psychologist, author and actor
22 Sep
15:40 - 17:40
Breakout 5
Workshop
Engineering in Discovery
a 60-minute workshop about 5 tactical changes to implement immediately
John Haggerty
Points North
22 Sep
15:50-16:20
Stage 3
Talk
Beyond Control: Responsible Design in the Age of Agentic AI
And why the most important question is: What do I not see?
Thorsten Jonas
SUX Academy
23 Sep
12.15 - 14:15
Breakout 4
Workshop
Workshop: Prompt. Make. Repeat. (2 hours)
AI tools as creative partners
23 Sep
09:20 - 09:30
Stage 1
Panel or Chat
Intro to Don Norman
A short Prelude to the Big Chat
Sarah Thompson
Nielsen Norman Group
Luciano Lykkebo
Future Product Days
Don Norman
Nielsen Norman Group
23 Sep
09:20 - 09:50
Stage 3
Talk
The AI-Augmented Engineer
A breakdown of what skills will be in demand for future engineers
Frankie Juniper-Nine
NatWest Group
23 Sep
09:30 - 10:10
Stage 1
Panel or Chat
Don Norman live at the Future Product Days
40 Minutes that might stay with you forever
Don Norman
Nielsen Norman Group
23 Sep
10:00 - 11:30
Breakout 4
Workshop
Design for Agentic Experiences (Workshop, Wednesday version)
Patterns and Principles for invisible interfaces
23 Sep
10:10 - 10:40
Stage 3
Talk
From Tool to Transformation
What Happens When AI Writes the Code?
Niels Kristian Schjødt
AutoUncle
23 Sep
10:30 - 11:00
Stage 1
Talk
Enterprise-Grade AI That Works
Building Value That Lasts Beyond the Hype
23 Sep
10:30 - 11:00
Stage 2
Talk
When Interfaces Disappear
Designing for Agency in a World of faceless interfaces
Niek van Esch
Centraal Beheer
23 Sep
11:00 - 11:30
Stage 3
Talk
Advocating for User Experience as an Engineer
Practical Tools for Engineers to improve Usability
23 Sep
11:15 - 12:45
Breakout 5
Workshop
Closing the Loop (Workshop, Wednesday version)
How to turn discovery insights into confident product decisions
Janina Franzkowiak
SimplerQMS
23 Sep
11:20 - 11:50
Stage 1
Talk
Agentic Experiences
How to shape User Experience without owning the Interface
23 Sep
11:30-13:30
Breakout 6
Workshop
Tactical Product Moves
A 2-hour workshop (registration via app required)
23 Sep
12:10-12:40
Stage 3
Talk
Produktgefühl: Why do some Product Managers develop faster than others?
How to go beyond the theory and develop real expertise as a Product Manager
23 Sep
12:30 - 13:00
Stage 1
Talk
Becoming a Frontrunner in the Age of AI
Keynote + Fireside Chat about how you can turn technological disruption into a competitive advantage
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Carsten Maschmeyer
Maschmeyer Group
23 Sep
12:30-13:00
Breakout 5
Panel or Chat
Stop Typing. Start Thinking.
Why Leadership Requires Space – Fireside Chat
Luciano Lykkebo
Future Product Days
23 Sep
12:40 - 13:10
Stage 2
Talk
Designing Influence
Using your design thinking mindset to influence company culture
23 Sep
13:10 - 13:40
Stage 3
Talk
The Future of Work for Product Engineering
AI Co-Pilots, Agents, and the Next Era of Productivity, an interactive presentation
23 Sep
13:20 - 14:00
Stage 1
Panel or Chat
Don Norman live at the Future Product Days (afternoon live-repetition)
A second version of the chat from the morning.
Don Norman
Nielsen Norman Group
Morten Rand-Handriksen
LinkedIn
23 Sep
13:30 - 15:00
Breakout 5
Workshop
Measuring Words (90 Minute Workshop, Wednesday)
How to Test and Validate UX content
Michal Kessel Shitrit
Draft
23 Sep
14:00-14:30
Stage 3
Talk
Clarity for Product People
How to create the alignment, speed, and understanding your team needs to succeed
Arne Kittler
Hey Clarity / Product at Heart
23 Sep
14:00-15:30
Breakout 6
Workshop
Decoding Desire: Translating Insights into Persuasive Behavioral Solutions
A structured approach to synthesising customer data into customer insights to drive behavioural change
Eugene Koh
F. Hoffmann-La Roche Ltd
Sonic Branding - the hidden gem in today’s product and digital design
Sonic Branding - the hidden gem in today’s product and digital design
23 Sep
14:30 - 15:00
Stage 1
Talk
Slow Thinking in an Industry That Accelerates
A different perspective on how to achieve more thoughtful decision
23 Sep
15:00 - 16:00
Breakout 4
Workshop
From Gem to Diamond (60 Minute Workshop)
Creating a roadmap to grow your skills and value.
Sarah Doody
Career Strategy Lab
23 Sep
15:30-16:00
Breakout 5
Talk
PM excellence through Product Operations and effective Performance Management
PM excellence through Product Operations and effective Performance Management
23 Sep
15:40 - 16:10
Stage 2
Panel or Chat
Creativity in the Age of AI
A chat with one of the world's most exerienced game creators - for designers and developers
23 Sep
15:50-16:20
Stage 3
Talk
Connecting product teams to business strategy
Connecting product teams to business strategy
Jesper Nørding Pedersen
Forte Advice
23 Sep
16:00 - 16:30
Stage 1
Workshop
Build your post-conference action plan now (mini-workshop)
A unique interactive session to kickstart your conference debrief
Jessica Walker
Wondering Forward
24 Sep
09:00 - 15:00
Masterclass room
Masterclass
Masterclass 1: Design Patterns For AI Enhanced Products
How to Design Products That People Actually Use?
Vitaly Friedman
SmashingMag Media
24 Sep
09:00 - 15:00
Masterclass room
Masterclass
Masterclass 2: Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift)
A hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences.
Ioana Teleanu
AI-R Design Studio
24 Sep
09:00 - 15:00
Masterclass room
Masterclass
Masterclass 3: Designing for the Empathic Web
How to Build Emotionally Intelligent Digital Experiences
Sebastian Löwe
Virtual Identity
Tey Bannerman
The Purposeful AI Project
24 Sep
09:00 - 15:00
Masterclass room
Masterclass
Masterclass 5: The Product-Minded Engineer
Building High-Impact Software in the Age of AI
24 Sep
09:00 - 15:00 (Two Parts)
Masterclass room
Masterclass
Masterclass 6: Leading with Clarity
Vision, Strategy & Roadmaps for the AI-Shaped Era
Christoffer Vinther-Hoj
Framna
Tobias Freudenreich
Hey Clarity
Arne Kittler
Hey Clarity / Product at Heart
24 Sep
09:00 - 15:00
Masterclass room
Masterclass
Masterclass 4: How to design with AI without losing what matters
A hype-free look at AI workflows for designers, from idea to code
24 Sep
09:00 – 15:00
Masterclass room
Masterclass
Masterclass 7: The Tech Startup Day
A focused learning sprint for European Startups and Scaleups who want their product to stand out, scale fast, and dominate its market.
William Chitangala
studio chitangala / Olive Project
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