Continuously updated
Program 2026
We've just started curating the program for this year. Many more sessions are coming up.
22 Sep
09:30 - 10:00
Stage 2
AI and Behavior Change
Lessons learned from the Healthcare Sector
22 Sep
09:30 - 10:30
Stage 1
Eliminate Effort to Unlock Explosive Growth
Keynote by the Founder og Shazam about identifying and eliminating friction to drive growth
Chris Barton
Founder of Shazam
22 Sep
09:30 - 10:30
Stage 3
New Efficiency for Engineers - From a Google AI Researcher + Stanford
From An Google AI Researcher + Stanford PhD
22 Sep
09:30 - 11:00
Breakout 5
Design for Invisible UX (Workshop, Tuesday)
Patterns and Principles for the Age of AI
22 Sep
10:00 - 12:00
Breakout 4
Workshop: Prompt. Make. Repeat. (2 hours)
(Registration through the app, limited spots) Hands-on with a selection of AI Tools as creative partners for building proof of concepts through creativity, curiosity and collaboration.
22 Sep
10:20 - 10:50
Stage 3
Engineering Beyond Code
Building Shared Understanding for AI Product Teams
Chisom Nwokwu
(Ex-Microsoft)
22 Sep
11:10 - 11:40
Stage 3
Turning Software Delivery into a Predictable Team Sport
How to use requirements engineering techniques and Behavior Driven Development to build shared understanding across teams
22 Sep
11:15 - 12:45
Breakout 5
Closing the Loop (Workshop, Tuesday version)
How to turn discovery insights into confident product decisions
Janina Franzkowiak
SimplerQMS
22 Sep
11:30-13:30
Breakout 6
Tactical Product Moves
A 2-hour workshop (registration via app required)
22 Sep
11:50 - 12:20
Stage 1
Beyond Quick Wins
Design Thinking for the Long Game
Rethinking Product Leadership in Cross-Functional Environments
How to lead beyond silos and unlock the real power of cross-functional teams
Tobias Freudenreich
Hey Clarity
22 Sep
12:20 - 12:50
Stage 2
Running an AI-Native Enterprise
Lessons from Production
22 Sep
12:30 - 13:0
Breakout 4
Evolvable Systems with DDD and Hexagonal Architecture
How Domain-Driven Design and Hexagonal Architecture can help systems and products evolve
Diana-Maria Nănuți
Chainalysis
22 Sep
12:40 - 13:10
Stage 1
Cognitive Ergonomics
Designing Human-AI Interfaces for Optimal Cognitive Health
Dr. Raul V. Rodriguez
Woxsen University
22 Sep
13:10 - 13:40
Stage 3
Lead with Strengths
How to lead design teams with a strengths-based approach
22 Sep
13:15-14:15
Breakout 4
3 AI Tools Hands-On Workshop for Product Managers
(and for other strategic decision-makers eager to learn more about AI capabilities)
Dr. Joan Palmiter Bajorek
Clarity AI
22 Sep
13:30 - 15:00
Breakout 5
Measuring Words (90 Minute Workshop, Tuesday)
How to Test and Validate UX content
Michal Kessel Shitrit
Draft
22 Sep
13.40 - 14:20
Stage 1
Tech Trends Reality Check
What is coming, what is staying – and what is overrated?
Lara Sophie Bothur
Forbes 30 under 30
22 Sep
14:00 - 14:30
Stage 3
Tools for improving your work-life balance and your mental resilience
Hands-on tips and guidelines from a psychologist, author and actor
22 Sep
14:00 - 15:20
Stage 2
Stop Discovering. Start Deciding.
Why learning more won’t save your product, but deciding sooner will.
Janina Franzkowiak
SimplerQMS
22 Sep
14:00-15:30
Breakout 6
Decoding Desire: Translating Insights into Persuasive Behavioral Solutions
A structured approach to synthesising customer data into customer insights to drive behavioural change
Eugene Koh
F. Hoffmann-La Roche Ltd
22 Sep
14:30 - 16:30
Breakout 4
Workshop: Prompt. Make. Repeat. (2 hours)
(Registration through the app, limited spots) Hands-on with a selection of AI Tools as creative partners for building proof of concepts through creativity, curiosity and collaboration.
22 Sep
14.50 - 15:20
Stage 3
Effective communication at work
Learn practical techniques to express yourself, share feedback, and handle workplace challenges
Anders Stahlschmidt
Lumholt & Stahlschmidt Kommunikation
22 Sep
15:0 - 16:10
Stage 1
Designing for a UI-less Future
Voice, AI and Ambient Tech
Beyond Control: Responsible Design in the Age of Agentic AI
And why the most important question is: What do I not see?
Thorsten Jonas
SUX Academy
23 Sep
12.15 - 14:15
Breakout 4
Workshop: Prompt. Make. Repeat. (2 hours)
(Registration through the app, limited spots) Hands-on with a selection of AI Tools as creative partners for building proof of concepts through creativity, curiosity and collaboration.
23 Sep
09:20 - 09:30
Stage 1
Morning Intro to Don Norman
Prelude to the stage chat
Sarah Thompson
Nielsen Norman Group
Don Norman
Nielsen Norman Group
23 Sep
09:20 - 09:50
Stage 3
The AI-Augmented Engineer
A breakdown of what skills will be in demand for future engineers
Frankie Juniper-Nine
NatWest Group
23 Sep
09:30 - 10:10
Stage 1
Chat with Don Norman (morning session)
A chat with one of the world's most influential thinkers in design and usability
Don Norman
Nielsen Norman Group
23 Sep
10:0 - 11:30
Breakout 4
Design for Invisible UX (Workshop, Wednesday)
Patterns and Principles for the Age of AI
23 Sep
10:30 - 11:00
Stage 1
Enterprise-Grade AI That Works
Building Value That Lasts Beyond the Hype
The invisible road to 2030
A Human Story
Niek van Esch
Centraal Beheer
23 Sep
11:00 - 11:30
Stage 3
Advocating for User Experience as an Engineer
Practical Tools for Engineers to improve Usability
23 Sep
11:15 - 12:45
Breakout 5
Closing the Loop (Workshop, Wednesday version)
How to turn discovery insights into confident product decisions
Janina Franzkowiak
SimplerQMS
23 Sep
11:20 - 11:50
Stage 1
Agentic Experiences
How to shape User Experience without owning the Interface
23 Sep
11:30-13:30
Breakout 6
Tactical Product Moves
A 2-hour workshop (registration via app required)
Produktgefühl: Why do some Product Managers develop faster than others?
How to go beyond the theory and develop real expertise as a Product Manager
23 Sep
12:30 - 13:00
Stage 1
Becoming a Frontrunner in the Age of AI
Keynote + Fireside Chat about how you can turn technological disruption into a competitive advantage
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Carsten Maschmeyer
Maschmeyer Group
23 Sep
12:40 - 13:10
Stage 2
Designing Influence
Using your design thinking mindset to influence company culture
23 Sep
13:10 - 13:40
Stage 3
The Future of Work for Product Engineering
AI Co-Pilots, Agents, and the Next Era of Productivity, an interactive presentation
23 Sep
13:20 - 14:00
Stage 1
Chat with Don Norman (afternoon repetition)
A chat with one of the world's most influential thinkers in design and usability
Don Norman
Nielsen Norman Group
23 Sep
13:30 - 15:00
Breakout 5
Measuring Words (90 Minute Workshop, Wednesday)
How to Test and Validate UX content
Michal Kessel Shitrit
Draft
Clarity for Product People
How to create the alignment, speed, and understanding your team needs to succeed
Arne Kittler
Hey Clarity / Product at Heart
23 Sep
14:00-15:30
Breakout 6
Decoding Desire: Translating Insights into Persuasive Behavioral Solutions
A structured approach to synthesising customer data into customer insights to drive behavioural change
Eugene Koh
F. Hoffmann-La Roche Ltd
Sonic Branding - the hidden gem in today’s product and digital design
Sonic Branding - the hidden gem in today’s product and digital design
23 Sep
14:30 - 15:00
Stage 1
Slow Thinking in an Industry That Accelerates
A different perspective on how to achieve more thoughtful decision
23 Sep
15:30-16:00
Breakout 5
PM excellence through Product Operations and effective Performance Management
PM excellence through Product Operations and effective Performance Management
Connecting product teams to business strategy
Connecting product teams to business strategy
Jesper Nørding Pedersen
Forte Advice
23 Sep
16:00 - 16:30
Stage 1
Mini Workshop: Build your post-conference action plan now
A unique interactive session to kickstart your conference debrief
Jessica Walker
Wondering Forward
24 Sep
09:00 - 15:00
Masterclass room
Masterclass 1: Design Patterns For AI Enhanced Products
How to Design Products That People Actually Use?
Vitaly Friedman
SmashingMag Media
24 Sep
09:00 - 15:00
Masterclass room
Masterclass 2: Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift)
A hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences.
Ioana Teleanu
AI-R Design Studio
24 Sep
09:00 - 15:00
Masterclass room
Masterclass 3: Designing for the Empathic Web
How to Build Emotionally Intelligent Digital Experiences
Sebastian Löwe
Virtual Identity
Tey Bannerman
McKinsey & Company
24 Sep
09:00 - 15:00
Masterclass room
Masterclass 5: The Product-Minded Engineer
Building High-Impact Software in the Age of AI
24 Sep
09:00 - 15:00 (Two Parts)
Masterclass room
Masterclass 6: Leading with Clarity
Vision, Strategy & Roadmaps for the AI-Shaped Era
Christoffer Vinther-Hoj
Framna
Tobias Freudenreich
Hey Clarity
24 Sep
09:00 - 15:00
Masterclass room
Masterclass 4: How to design with AI without losing what matters
A hype-free look at AI workflows for designers, from idea to code
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