Continuously updated
Program 2025
We offer inspirational and hands-on sessions for every interest and level of seniority. From juniors and seniors to leaders - from designers, researchers, decision makers to start-ups: customize your program to suit your ambitions.
24 Sep
09:30 - 10:00
Main Stage
General Tech & Business Insights
Finding true purpose in your work life
How ideas transform into impactful ventures that solve real problems
24 Sep
10:30 - 11:00
Main Stage
Way to make your e-commerce dream come true
A power discussion about crucial decisions and what we can do to turn Europe into a startup paradise
24 Sep
11:30 - 12:00
Main Stage
Play Your Talent
How to unlock the hidden potential in your team
24 Sep
13:00 - 13:30
Main Stage
E-Commerce Strategy in action - turning ideas into scalable product development
A visionary Tale from on of the top E-Commerce Experts in the Nordic Region
24 Sep
14:15 - 14:45
Main Stage
General Tech & Business Insights
Leading Tomorrow - How mid-size companies and start-ups can turn AI into their advantage
Leading Tomorrow - How mid-size companies and start-ups can turn AI into their advantage
24 Sep
15:00 - 15:30
Main Stage
General Tech & Business Insights
Europe's Tech Renaissance: What's Real, What's Possible
A Visionary Power Talk from an outstanding young Tech Entrepreneur
25 Sep
09:15 - 09:45
Stage 4
Building a good Product together
A tale from a Software Engineer’s point of view.
25 Sep
09:20 - 09:30
Main Stage
Official Opening - Main Conference Day
by the Danish Minister for Digital Affairs
25 Sep
09:30 - 10-30
Room: Zoo
Mini-Workshop: Using the ESI framework
Learn how to save your company money, protect users, and highlight the role of design in depoying AI.
25 Sep
09:30 - 10:30
Room: Circus
Mini Workshop: Understanding is All You Need: Beyond the Basics with AI APIs (morning)
(60 minutes) A hands-on workshop for developers ready to leverage advanced AI capabilities through APIs
25 Sep
10:00 - 10:30
Stage 5
How to Lead a UX & Product Design Team into the Future
Master the key pillars of forward-thinking UX and design leadership
25 Sep
10:00 - 10:30
Stage 4
Design Outside In
How to connect strategic design in large enterprises with an ever changing world
25 Sep
10:00 - 10:30
Stage 3
AI-Driven Insights: Making the Most of Customer Feedback
How to turn raw feedback into actionable insights through AI
25 Sep
10:10 - 10:40
Main Stage
The Future of Product Creators
Why convergent thinking will become the decisive factor
25 Sep
10:45 - 11:15
Stage 4
Fireside Chat: How to lose money fast by integrating AI
A inspiring panel discussion with AI leaders and author of 90% human
25 Sep
10:45 - 11:15
Stage 5
Tools for Shaping a High-Performing Team
How trust and safety can turn every individual into a creative powerhouse
25 Sep
10:45 - 11:15
Main Stage
Why Users Can’t Find Your AI Features – And How to Fix It
Revealing the hidden obstacles between your AI features and user adoption
25 Sep
10:45 - 11:45
Room: Zoo
Mini-Workshop: Get Sh*t Done (morning)
60 minute mini workshop (limited capacity)
25 Sep
10:45 - 11:15
Stage 2
Robust or Agile - How to Get Both in UX Research
Expect practical examples, honest reflections, and bold ideas
25 Sep
10:45 - 11:15
Stage 4
Beyond process: Elevating Product Quality
Empower your teams and improve your product impact with an actionable quality framework.
25 Sep
11:00 - 12:00
Room: Circus
Mini Workshop: Crafting a UX Product Vision through Collaboration and Creativity (morning)
Get hands-on experience in how to conduct a UX product vision workshop
25 Sep
11:30 - 12:00
Stage 3
Designing for humans
How to leverage global user insights for better experiences
25 Sep
11:30 - 12:00
Stage 5
General Tech & Business Insights
Mastering AI is not just about technology but about digital empowerment
Learn how to unlock AI’s potential through user-centric empowerment
25 Sep
11:30 - 12:00
Stage 4
X-Ray Vision: Reveal the Hidden Forces Driving User Behavior
Behavioral Science Insights to Supercharge UX and Product Design
25 Sep
11:30 - 12:00
Stage 2
Designing an AI-Powered Search Engine Experience
A practical guide for UXers with professional pride and real-world complexity
Intelligent e-commerce returns: Convert refunds into retained sales and build customer loyalty.
How to turn returns from a cost center to a profit center
25 Sep
12:00 - 12:30
Stage 4
Building trust with stakeholders for successful AI initiatives
Learn how to foster alignment and credibility for impactful AI projects
Psychology in Product Design
Craft Exceptional User Experiences by Understanding the Science of the Mind
25 Sep
12:15-12:45
Main Stage
Born Digital: How AI-Native Research Is Rewriting UX
Your invitation to rethink what’s possible.
25 Sep
13:00 - 13:30
Main Stage
How to solve the right problem with AI
Discover how to align AI solutions with real user needs
25 Sep
13:00 - 13:30
Stage 4
User Research in the Age of AI
Why Researchers are more needed than ever before
25 Sep
13:00 - 13:30
Stage 5
Get Sh*t Done – The Simple Way to Create Extraordinary Results in a World Full of Distractions
Harness focus and energy for high performance Teams
25 Sep
13:00 - 14:00
Room: Circus
Mini Workshop: Crafting a UX Product Vision through Collaboration and Creativity (afternoon)
Get hands-on experience in how to conduct a UX product vision workshop
25 Sep
13:00 - 13:30
Stage 3
Sustainability in the cart
What it takes to check out, despite the attitude-behavior gap
25 Sep
13:00 - 14:00
Room: Zoo
Mini Workshop: Harnessing the Power of AI in Product Management
An interactive workshop introducing product managers to the fundamentals of prompt engineering.
25 Sep
13:00 - 14:00
Room: Zoo
General Tech & Business Insights
Explore, play & grow - find your next step forward
Fun mini-training about uncovering your strengths
25 Sep
13:45 - 14:15
Main Stage
How AI Ate My Website
Discover how AI transforms content and user interaction
25 Sep
13:45 - 14:15
Stage 2
Mixed Reality - User Testing on a Holodeck
Portable and immersive - Sharing hands-on experiences with mixed reality in user testing
25 Sep
13:45 - 14:15
Stage 5
Self-Enablement Model for better Leadership
How to create a perfect space to get more engagement and value from your Design Teams
25 Sep
13:45 - 14:15
Stage 4
The key to successful design in your company isn’t just the designers...
—it’s designers AND everybody else!
25 Sep
14:00 - 15:00
Room: Circus
Mini Workshop: Understanding is All You Need: Beyond the Basics with AI APIs (afternoon)
(60 minutes) A hands-on workshop for developers ready to leverage advanced AI capabilities through APIs
25 Sep
14:30 - 15:00
Main Stage
Strategies for Efficient Decision Making
Learn how to make critical choices with pilot-level clarity
25 Sep
14.30 - 15:00
Stage 5
General Tech & Business Insights
Where is design and the role of designers heading?
A Panel about the Future of our Careers
25 Sep
15:00 - 16:00
Room: Zoo
Mini-Workshop: Get Sh*t Done (afternoon)
60 minute mini workshop (limited capacity)
25 Sep
15:00 - 15:30
Stage 3
A Practical Guide to Ergonomic UX Design
How LAMY applied core ergonomic principles to mobile UX
25 Sep
15:00 - 15:30
Stage 3
Agentic AI in Product Development
Early Lessons and Future Trends
25 Sep
15:15 - 15:45
Main Stage
China’s Super Apps
Lessons to learn from the world’s largest digital economy
25 Sep
15.45 - 16.15
Main Stage
Show. Tell. Try. How to Create with Google AI
A Gemini-powered AI immersion experience to inspire & equip you to create future products
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