Add-on product for Thursday 24 September

Masterclasses

Enhance your conference with a Masterclass on 24 September 2026. Opt for a Wednesday Ticket + Masterclass or Two Day Ticket + Masterclass and select your session during checkout.

Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 1: Design Patterns For AI Enhanced Products

How to Design Products That People Actually Use?

Vitaly Friedman
SmashingMag Media
Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 2: Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift)

A hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences.

Ioana Teleanu
AI-R Design Studio
Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 3: Designing for the Empathic Web

How to Build Emotionally Intelligent Digital Experiences

Sebastian Löwe
Virtual Identity
Tey Bannerman
McKinsey & Company
Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Engineering & Technology

Masterclass 5: The Product-Minded Engineer

Building High-Impact Software in the Age of AI

Erik Lindström
Framna
Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Management & Strategy

Masterclass 6: The Future-Ready Product Leader

Vision, Strategy & Roadmaps for the AI-Shaped Era

Christoffer Vinther-Hoj
Framna
Tobias Freudenreich
Hey Clarity