Future Product Days 2026

The World Stage for Product Design and User Experience

Join Europe's leading-edge Conference for Digital Innovation, Product Design and User Experience at a truely unique Venue in Copenhagen.

UX & Product Design

Hichlighted Sessions

Below you will find a selection of session that are particularly relevant for you as a UX or Product Designer, Product Manager or Researcher.

Talk
22 Sep
09:30 - 10:00
Stage 3
Product Design & UX

AI and Behavior Change

Lessons learned from the Healthcare Sector

Maria Borysova
Amazon
Talk
22 Sep
09:30 - 10:30
Stage 1
Product Design & UX

Eliminate Effort to Unlock Explosive Growth

Keynote by the Founder og Shazam about identifying and eliminating friction to drive growth

Chris Barton
Founder of Shazam
Workshop
22 Sep
09:30 - 11:00
Breakout 5
Product Design & UX

Design for Invisible UX (Workshop, Tuesday)

Patterns and Principles for the Age of AI

Kelly Dern
SoFi
Workshop
22 Sep
10:00 - 12:00
Breakout 4
Product Design & UX

Workshop: Prompt. Make. Repeat. (2 hours)

(Registration through the app, limited spots) Hands-on with a selection of AI Tools as creative partners for building proof of concepts through creativity, curiosity and collaboration.

Jarl Lyng
Forte Advice
Talk
22 Sep
11.30 - 12:00
Stage 2
Product Design & UX

Surviving the Shift: A Clearer Look at UX Careers Post-AI

The first public presentation of groundbreaking results from a comprehensive research study.

Aydeen Raspberry
Booking.com
Ula Lewicka
Booking.com
Talk
22 Sep
11:50 - 12:20
Stage 1
Product Design & UX

Beyond Quick Wins

Design Thinking for the Long Game

Alessia Rullo
Roche
Talk
22 Sep
12:40 - 13:10
Stage 1
Product Design & UX

Cognitive Ergonomics

Designing Human-AI Interfaces for Optimal Cognitive Health

Dr. Raul V. Rodriguez
Woxsen University
Workshop
22 Sep
13:30 - 15:00
Breakout 5
Product Design & UX

Measuring Words (90 Minute Workshop, Tuesday)

How to Test and Validate UX content

Michal Kessel Shitrit
Draft
Workshop
22 Sep
14:00-15:30
Breakout 6
Product Design & UX

Decoding Desire: Translating Insights into Persuasive Behavioral Solutions

A structured approach to synthesising customer data into customer insights to drive behavioural change

Eugene Koh
F. Hoffmann-La Roche Ltd
Workshop
22 Sep
14:30 - 16:30
Breakout 4
Product Design & UX

Workshop: Prompt. Make. Repeat. (2 hours)

(Registration through the app, limited spots) Hands-on with a selection of AI Tools as creative partners for building proof of concepts through creativity, curiosity and collaboration.

Jarl Lyng
Forte Advice
Talk
22 Sep
15:0 - 16:10
Stage 1
Product Design & UX

Designing for a UI-less Future

Voice, AI and Ambient Tech

Erin Essex
Youtube
Talk
22 Sep
15:50-16:20
Stage 3
Product Design & UX

Beyond Control: Responsible Design in the Age of Agentic AI

And why the most important question is: What do I not see?

Thorsten Jonas
SUX Academy
Workshop
23 Sep
12.15 - 14:15
Breakout 4
Product Design & UX

Workshop: Prompt. Make. Repeat. (2 hours)

(Registration through the app, limited spots) Hands-on with a selection of AI Tools as creative partners for building proof of concepts through creativity, curiosity and collaboration.

Jarl Lyng
Forte Advice
Panel or Chat
23 Sep
09:20 - 09:30
Stage 1
Product Design & UX

Morning Intro to Don Norman

Prelude to the stage chat

Sarah Thompson
Nielsen Norman Group
Don Norman
Nielsen Norman Group
Panel or Chat
23 Sep
09:30 - 10:10
Stage 1
Product Design & UX

Chat with Don Norman (morning session)

A chat with one of the world's most influential thinkers in design and usability

Don Norman
Nielsen Norman Group
Workshop
23 Sep
10:0 - 11:30
Breakout 4
Product Design & UX

Design for Invisible UX (Workshop, Wednesday)

Patterns and Principles for the Age of AI

Kelly Dern
SoFi
Talk
23 Sep
10:30 - 11:00
Stage 1
Product Design & UX

Enterprise-Grade AI That Works

Building Value That Lasts Beyond the Hype

Cassidy Fein
Microsoft
Talk
23 Sep
10:30-11:00
Stage 2
Product Design & UX

The invisible road to 2030

A Human Story

Niek van Esch
Centraal Beheer
Talk
23 Sep
11:20 - 11:50
Stage 1
Product Design & UX

Agentic Experiences

How to shape User Experience without owning the Interface

Gerhard Kühne
OTTO
Talk
23 Sep
12:40 - 13:10
Stage 2
Product Design & UX

Designing Influence

Using your design thinking mindset to influence company culture

Dian Wessels
myTomorrows
23 Sep
13:20 - 14:00
Stage 1
Product Design & UX

Chat with Don Norman (afternoon repetition)

A chat with one of the world's most influential thinkers in design and usability

Don Norman
Nielsen Norman Group
Workshop
23 Sep
13:30 - 15:00
Breakout 5
Product Design & UX

Measuring Words (90 Minute Workshop, Wednesday)

How to Test and Validate UX content

Michal Kessel Shitrit
Draft
Workshop
23 Sep
14:00-15:30
Breakout 6
Product Design & UX

Decoding Desire: Translating Insights into Persuasive Behavioral Solutions

A structured approach to synthesising customer data into customer insights to drive behavioural change

Eugene Koh
F. Hoffmann-La Roche Ltd
23 Sep
14:30-15:00
Product Design & UX

Sonic Branding - the hidden gem in today’s product and digital design

Sonic Branding - the hidden gem in today’s product and digital design

Daniel Schougaard
Unmute
Simon Kringel
Unmute
Talk
23 Sep
14:30 - 15:00
Stage 1
Product Design & UX

Slow Thinking in an Industry That Accelerates

A different perspective on how to achieve more thoughtful decision

Dominic Fisher
Apple
Masterclass
24 Sep
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 1: Design Patterns For AI Enhanced Products

How to Design Products That People Actually Use?

Vitaly Friedman
SmashingMag Media
Masterclass
24 Sep
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 2: Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift)

A hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences.

Ioana Teleanu
AI-R Design Studio
Masterclass
24 Sep
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 3: Designing for the Empathic Web

How to Build Emotionally Intelligent Digital Experiences

Sebastian Löwe
Virtual Identity
Tey Bannerman
McKinsey & Company
Masterclass
24 Sep
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 4: How to design with AI without losing what matters

A hype-free look at AI workflows for designers, from idea to code

Matthijs Klaver
Framna
Thessa Hulsman
Framna
Glenn Niens
Framna
Valérie Nusman
Framna
See the full program
A Conference like no other

What to expect at the Future Product Days

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Inspiration, Ideas & Foresight

Mediocre is not your Design. Become a leader of ideas and stay at the forefront of what users demand of products tomorrow.

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Workshops & Masterclasses

Choose between a variety of shorter workshops or add a full-day Masterclass to your ticket.
For Designers, Engineers and Managers.

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Networking and
Social Fun

Meet, chat, play or relax.
A broad mix of engaging activities, bars and chill-out areas are waiting for you and your crew.

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Tech Expo

Select Exhibitors showcase their products and services for you to see, try and experience.
An informative add-on to your conference day.