4 Tracks│7 Stages and Breakouts

Program 2026

Most workshops require advance registration via the event app, which will be available two to three weeks prior to the event. Participants can receive a Certificate of Completion upon request.

More program highlights are in the making. Stay tuned!

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Talk
22 Sep
(
Tue
)
09:00 - 09:10
Stage 1

Official Opening

Welcome to the Future Product Days 2026

Luciano Lykkebo
Future Product Days
Joacim M. Jeppesen
Framna
Talk
22 Sep
(
Tue
)
09:10 - 10:40
Stage 3
Product Design & UX

AI and Behavior Change

Lessons learned from the Healthcare Sector

Maria Borysova
Amazon
Talk
22 Sep
(
Tue
)
09:10 - 10:10
Stage 1
Product Design & UX

Eliminate Effort to Unlock Explosive Growth

Keynote by the Founder og Shazam about identifying and eliminating friction to drive growth

Chris Barton
Founder of Shazam
Talk
22 Sep
(
Tue
)
09:10 - 10:00
Stage 2
Engineering & Technology

New Efficiency for Engineers

A Bold Tale from An Google AI Researcher + Stanford PhD

Mo Tiwari
Google
Workshop
22 Sep
(
Tue
)
09:30 - 11:30
Breakout 5
Product Design & UX

Workshop: Prompt. Make. Repeat. (2 hours)

AI tools as creative partners

Jarl Lyng
Forte Advice
Talk
22 Sep
(
Tue
)
10:00 - 10:30
Stage 2
Management & Strategy

Rethinking Product Leadership in Cross-Functional Environments

How to lead beyond silos and unlock the real power of cross-functional teams

Tobias Freudenreich
Hey Clarity
Talk
22 Sep
(
Tue
)
10:20 - 10:50
Stage 3
Engineering & Technology

Engineering Beyond Code

Building Shared Understanding for AI Product Teams

Chisom Nwokwu
Microsoft (Ex)
Workshop
22 Sep
(
Tue
)
10:20 - 11:20
Breakout 4
Product Design & UX

UX research that leads to decisions, not debate (sponsored by Lyssna)

Turn vague findings into clear, confident product decisions

Joe Formica
Lyssna
Talk
22 Sep
(
Tue
)
10:30 - 11:00
Stage 1
Product Design & UX

Generative AI - Value Creation

A zero-hype Perspective for Designers and Leaders

Ayal Prizant
Tinder
Talk
22 Sep
(
Tue
)
11:10 - 11:40
Stage 3
Engineering & Technology

From Code Machines to Product Makers

Why Engineers Must Be Part of Discovery

John Haggerty
Points North
Workshop
22 Sep
(
Tue
)
11:15 - 12:45
Breakout 5
Management & Strategy

Closing the Loop (Workshop, Tuesday version)

How to turn discovery insights into confident product decisions

Janina Franzkowiak
SimplerQMS
Workshop
22 Sep
(
Tue
)
11:30-13:30
Breakout 6
Management & Strategy

Tactical Product Moves

A 2-hour workshop (registration via app required)

Krasi Bozhinkova
Owtcome
Ewald Schrap
Owtcome
Workshop
22 Sep
(
Tue
)
11:30-13:00
Breakout 4
Product Design & UX

Design for Agentic Experiences (Workshop, Tuesday version)

Patterns and Principles for invisible interfaces

Kelly Dern
SoFi
Talk
22 Sep
(
Tue
)
11.30 - 12:00
Stage 2
Product Design & UX

Surviving the Shift: A Clearer Look at UX Careers Post-AI

The first public presentation of groundbreaking results from a comprehensive research study.

Aydeen Raspberry
Booking.com
Ula Lewicka
Booking.com
Talk
22 Sep
(
Tue
)
11:50 - 12:20
Stage 1
Product Design & UX

Beyond Quick Wins

Design Thinking for the Long Game

Alessia Rullo
Roche
Workshop
22 Sep
(
Tue
)
12:00-12:30
Stage 1
Management & Strategy

Stop Discovering. Start Deciding.

Why learning more won’t save your product, but deciding sooner will.

Janina Franzkowiak
SimplerQMS
Talk
22 Sep
(
Tue
)
12:10 - 12:40
Stage 3
Product Design & UX

Scaling Sonic UX

The Bang & Olufsen Audio Design System

Karsten Kjems
Sonic Minds
Caroline Rossing
Bang & Olufsen
John Cleworth
Sonic Minds
Talk
22 Sep
(
Tue
)
12:20 - 12:50
Stage 2
Management & Strategy

Running an AI-Native Enterprise

Lessons from Production

Boyan Dimitrov
SIXT
Talk
22 Sep
(
Tue
)
12:50 - 13:20
Stage 1
Product Design & UX

Cognitive Ergonomics

Designing Human-AI Interfaces for Optimal Cognitive Health

Dr. Raul V. Rodriguez
Woxsen University
Talk
22 Sep
(
Tue
)
13:10 - 13:40
Stage 3
Management & Strategy

Lead with Strengths

How to lead design teams with a strengths-based approach

Dian Wessels
myTomorrows
Workshop
22 Sep
(
Tue
)
13:15 - 14:15
Breakout 4
Management & Strategy

3 AI Tools: A hands-on Workshop for Product Managers

and for others eager to learn more about strategic AI capabilities

Dr. Joan Palmiter Bajorek
Clarity AI
Workshop
22 Sep
(
Tue
)
13:30 - 15:00
Breakout 5
Product Design & UX

Measuring Words (90 Minute Workshop, Tuesday)

How to Test and Validate UX content

Michal Kessel Shitrit
Draft
Talk
22 Sep
(
Tue
)
13.40 - 14:20
Stage 1
Vision & Growth

Tech Trends Reality Check

What is coming, what is staying – and what is overrated?

Lara Sophie Bothur
Forbes 30 under 30
Workshop
22 Sep
(
Tue
)
14:00-15:30
Breakout 6
Product Design & UX

Decoding Desire: Translating Insights into Persuasive Behavioral Solutions

A structured approach to synthesising customer data into customer insights to drive behavioural change

Eugene Koh
F. Hoffmann-La Roche Ltd
Talk
22 Sep
(
Tue
)
14:00 - 14:30
Stage 3
Engineering & Technology

Turning Software Delivery into a Predictable Team Sport

How to use requirements engineering techniques and Behavior Driven Development to build shared understanding across teams

Luise Freese
Workshop
22 Sep
(
Tue
)
14:30 - 16:30
Breakout 4
Product Design & UX

Workshop: Prompt. Make. Repeat. (2 hours)

AI tools as creative partners

Jarl Lyng
Forte Advice
Talk
22 Sep
(
Tue
)
11:10 - 11:40
Polestar Stage
Vision & Growth

Effective Communication at Work

Learn practical techniques to express yourself, share feedback, and handle workplace challenges

Anders Stahlschmidt
Lumholt & Stahlschmidt Kommunikation
Talk
22 Sep
(
Tue
)
14:40 - 15:10
Stage 1
Product Design & UX

The Future Is Friction

Why the best AI experiences are designed to slow you down

Sarah Thompson
Nielsen Norman Group
Talk
22 Sep
(
Tue
)
14:50 - 15:20
Stage 3
Engineering & Technology

Evolvable Systems with DDD and Hexagonal Architecture

How Domain-Driven Design and Hexagonal Architecture can help systems and products evolve

Diana-Maria Nănuți
Chainalysis
Talk
22 Sep
(
Tue
)
15:0 - 16:10
Stage 1
Product Design & UX

Designing for a UI-less Future

Voice, AI and Ambient Tech

Erin Essex
Youtube
Talk
22 Sep
(
Tue
)
15:20 - 15:50
Stage 1
Vision & Growth

Getting To Yes

Practical communication strategies to get buy in and prove your value.

Sarah Doody
Career Strategy Lab
Talk
22 Sep
(
Tue
)
15:40-16:10
Stage 2
Vision & Growth

Tools for improving your work-life balance and your mental resilience

Hands-on tips and guidelines from a psychologist, author and actor

David Owe
Innercise
Workshop
22 Sep
(
Tue
)
15:40 - 17:40
Breakout 5
Engineering & Technology

Engineering in Discovery

a 60-minute workshop about 5 tactical changes to implement immediately

John Haggerty
Points North
Talk
22 Sep
(
Tue
)
15:50-16:20
Stage 3
Product Design & UX

Beyond Control: Responsible Design in the Age of Agentic AI

And why the most important question is: What do I not see?

Thorsten Jonas
SUX Academy
Panel or Chat
23 Sep
(
Wed
)
09:20 - 09:30
Stage 1
Product Design & UX

Intro to Don Norman

A short Prelude to the Big Chat

Sarah Thompson
Nielsen Norman Group
Luciano Lykkebo
Future Product Days
Don Norman
Nielsen Norman Group
Talk
23 Sep
(
Wed
)
09:20 - 09:50
Stage 3
Engineering & Technology

The AI-Augmented Engineer

A breakdown of what skills will be in demand for future engineers

Frankie Juniper-Nine
NatWest Group
Panel or Chat
23 Sep
(
Wed
)
09:30 - 10:10
Stage 1
Product Design & UX

Don Norman live at the Future Product Days

40 Minutes that might stay with you forever

Don Norman
Nielsen Norman Group
Workshop
23 Sep
(
Wed
)
10:00 - 11:30
Breakout 4
Product Design & UX

Design for Agentic Experiences (Workshop, Wednesday version)

Patterns and Principles for invisible interfaces

Kelly Dern
SoFi
Talk
23 Sep
(
Wed
)
10:10 - 10:40
Stage 3
Engineering & Technology

From Tool to Transformation

What Happens When AI Writes the Code?

Niels Kristian Schjødt
AutoUncle
Talk
23 Sep
(
Wed
)
10:30 - 11:00
Stage 1
Product Design & UX

Enterprise-Grade AI That Works

Building Value That Lasts Beyond the Hype

Cassidy Fein
Microsoft
Talk
23 Sep
(
Wed
)
10:30 - 11:00
Stage 2
Product Design & UX

When Interfaces Disappear

Designing for Agency in a World of faceless interfaces

Niek van Esch
Centraal Beheer
Talk
23 Sep
(
Wed
)
11:00 - 11:30
Stage 3
Engineering & Technology

Advocating for User Experience as an Engineer

Practical Tools for Engineers to improve Usability

Tejas Kumar
IBM
Workshop
23 Sep
(
Wed
)
11:15 - 12:45
Breakout 5
Management & Strategy

Closing the Loop (Workshop, Wednesday version)

How to turn discovery insights into confident product decisions

Janina Franzkowiak
SimplerQMS
Talk
23 Sep
(
Wed
)
11:20 - 11:50
Stage 1
Product Design & UX

Agentic Experiences

How to shape User Experience without owning the Interface

Gerhard Kühne
OTTO
Workshop
23 Sep
(
Wed
)
11:30-13:30
Breakout 6
Management & Strategy

Tactical Product Moves

A 2-hour workshop (registration via app required)

Ewald Schrap
Owtcome
Krasi Bozhinkova
Owtcome
Workshop
23 Sep
(
Wed
)
11:40 - 12:40
Breakout 4
Product Design & UX

How to effectively present UX research to your team and stakeholders (sponsored by Lyssna)

Good research doesn’t speak for itself - turn messy findings into clear, compelling stories that drive action

Joe Formica
Lyssna
Talk
23 Sep
(
Wed
)
12:10-12:40
Stage 3
Management & Strategy

Produktgefühl: Why do some Product Managers develop faster than others?

How to go beyond the theory and develop real expertise as a Product Manager

Shaun Russell
Hey Clarity
Talk
23 Sep
(
Wed
)
12:30 - 13:00
Stage 1
Management & Strategy

Becoming a Frontrunner in the Age of AI

Keynote + Fireside Chat about how you can turn technological disruption into a competitive advantage

Carsten Maschmeyer
Maschmeyer Group
Panel or Chat
23 Sep
(
Wed
)
12:30-13:00
Polestar Stage
Management & Strategy

Stop Running. Start Thinking.

Why Leadership Requires Space – Fireside Chat

Cassidy Fein
Microsoft
Gerhard Kühne
OTTO
Luciano Lykkebo
Future Product Days
Talk
23 Sep
(
Wed
)
12:40 - 13:10
Stage 2
Product Design & UX

Designing Influence

Using your design thinking mindset to influence company culture

Dian Wessels
myTomorrows
Workshop
23 Sep
(
Wed
)
12.50 - 14:50
Breakout 4
Product Design & UX

Workshop: Prompt. Make. Repeat. (2 hours)

AI tools as creative partners

Jarl Lyng
Forte Advice
Talk
23 Sep
(
Wed
)
13:10 - 13:40
Stage 3
Engineering & Technology

The Future of Work for Product Engineering

AI Co-Pilots, Agents, and the Next Era of Productivity, an interactive presentation

Dilip Saha
HelloFresh
Talk
23 Sep
(
Wed
)
13:10 - 13:40
Polestar Stage
Management & Strategy

Momentum as a Discipline

A powerful portrait for leaders and seniors of how to build execution momentum

Klara Emilie Stralendorff Dahl
Change IT
Panel or Chat
23 Sep
(
Wed
)
13:20 - 14:00
Stage 1
Product Design & UX

Don Norman live at the Future Product Days (afternoon live-repetition)

A second version of the chat from the morning.

Don Norman
Nielsen Norman Group
Morten Rand-Handriksen
LinkedIn
Workshop
23 Sep
(
Wed
)
13:30 - 15:00
Breakout 5
Product Design & UX

Measuring Words (90 Minute Workshop, Wednesday)

How to Test and Validate UX content

Michal Kessel Shitrit
Draft
Talk
23 Sep
(
Wed
)
14:00-14:30
Stage 3
Management & Strategy

Clarity for Product People

How to create the alignment, speed, and understanding your team needs to succeed

Arne Kittler
Hey Clarity / Product at Heart
Workshop
23 Sep
(
Wed
)
14:00-15:30
Breakout 6
Product Design & UX

Decoding Desire: Translating Insights into Persuasive Behavioral Solutions

A structured approach to synthesising customer data into customer insights to drive behavioural change

Eugene Koh
F. Hoffmann-La Roche Ltd
23 Sep
(
Wed
)
14:30-15:00
Product Design & UX

Sonic Branding - the hidden gem in today’s product and digital design

Sonic Branding - the hidden gem in today’s product and digital design

Daniel Schougaard
Unmute
Simon Kringel
Unmute
Talk
23 Sep
(
Wed
)
14:30 - 15:00
Stage 1
Product Design & UX

Slow Thinking in an Industry That Accelerates

A different perspective on how to achieve more thoughtful decision

Dominic Fisher
Apple
Talk
23 Sep
(
Wed
)
14:00 - 14:30
Polestar Stage
Engineering & Technology

Connecting Hardware to apps: easy… until it isn’t

A practical session for engineers and product teams working on real-world connected products

Pieter-Paulus Vertongen
Aaltra
Talk
23 Sep
(
Wed
)
14:50-15:20
Polestar Stage
Management & Strategy

PM excellence through Product Leadership and Organisational Design

PM excellence through Product Operations and effective Performance Management

Ather Nawaz
Ørsted
Workshop
23 Sep
(
Wed
)
15:00 - 16:00
Breakout 4
Vision & Growth

From Gem to Diamond (60 Minute Workshop)

Creating a roadmap to grow your skills and value.

Sarah Doody
Career Strategy Lab
Panel or Chat
23 Sep
(
Wed
)
15:40 - 16:10
Stage 2
Product Design & UX

Creativity in the Age of AI

A chat with one of the world's most exerienced game creators - for designers and developers

Fawzi Mesmar
Ubisoft
Talk
23 Sep
(
Wed
)
15:50-16:20
Stage 3
Management & Strategy

Connecting product teams to business strategy

Connecting product teams to business strategy

Jesper Nørding Pedersen
Forte Advice
Workshop
23 Sep
(
Wed
)
16:00 - 16:30
Stage 1
Vision & Growth

Build your post-conference action plan now (mini-workshop)

A unique interactive session to kickstart your conference debrief

Sophie Kleber
Google
Jessica Walker
Wondering Forward
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 1: Design Patterns For AI Enhanced Products

How to Design Products That People Actually Use?

Vitaly Friedman
SmashingMag Media
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 2: Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift)

A hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences.

Ioana Teleanu
AI-R Design Studio
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 3: Designing for the Empathic Web

How to Build Emotionally Intelligent Digital Experiences

Sebastian Löwe
Virtual Identity
Tey Bannerman
The Purposeful AI Project
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Engineering & Technology

Masterclass 5: The Product-Minded Engineer

Building High-Impact Software in the Age of AI

Erik Lindström
Framna
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00 (Two Parts)
Masterclass room
Management & Strategy

Masterclass 6: Leading with Clarity

Vision, Strategy & Roadmaps for the AI-Shaped Era

Christoffer Vinther-Hoj
Framna
Tobias Freudenreich
Hey Clarity
Arne Kittler
Hey Clarity / Product at Heart
Shaun Russell
Hey Clarity
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 4: How to design with AI without losing what matters

A hype-free look at AI workflows for designers, from idea to code

Matthijs Klaver
Framna
Thessa Hulsman
Framna
Glenn Niens
Framna
Valérie Nusman
Framna
Masterclass
24 Sep
(
Thu
)
09:00 – 15:00
Masterclass room
Vision & Growth

Masterclass 7: The Tech Startup Day

A focused learning sprint for European Startups and Scaleups who want their product to stand out, scale fast, and dominate its market.

William Chitangala
studio chitangala / Olive Project
Imthiyaz Basha
Olive Project
Felix Hoffmann
Olive Project
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