About this Session
Product designers, researchers, and PMs, mid-level to leadership, who build tools for business users or want to understand how operational systems shape the customer experience.
Supply chains need to move fast; sometimes even seconds make a difference. When a customer orders groceries and expects them at the door in minutes, their experience is built by people they never see: pickers, store staff, and vendors. Pablo shares what many years of designing B2B products and building fulfillment tools used by thousands of operators taught him about designing for speed, scale, and work that can’t afford friction.
