Add-on product for Thursday 24 September

Masterclasses

Enhance your conference with a Masterclass on 24 September 2026. Opt for a Wednesday Ticket + Masterclass or Two Day Ticket + Masterclass and select your session during checkout.

Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 1: Design Patterns For AI Enhanced Products

How to Design Products That People Actually Use?

Vitaly Friedman
SmashingMag Media
Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 2: Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift)

A hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences.

Ioana Teleanu
AI-R Design Studio
Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 3: Designing for the Empathic Web

How to Build Emotionally Intelligent Digital Experiences

Sebastian Löwe
Virtual Identity
Tey Bannerman
The Purposeful AI Project
Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 4: How to design with AI without losing what matters

A hype-free look at AI workflows for designers, from idea to code

Matthijs Klaver
Framna
Thessa Hulsman
Framna
Glenn Niens
Framna
Valérie Nusman
Framna
Masterclass
24 Sep 2026
09:00 - 15:00
Masterclass room
Engineering & Technology

Masterclass 5: The Product-Minded Engineer

Building High-Impact Software in the Age of AI

Erik Lindström
Framna
Masterclass
24 Sep 2026
09:00 - 15:00 (Two Parts)
Masterclass room
Management & Strategy

Masterclass 6: Leading with Clarity

Vision, Strategy & Roadmaps for the AI-Shaped Era

Christoffer Vinther-Hoj
Framna
Tobias Freudenreich
Hey Clarity
Arne Kittler
Hey Clarity / Product at Heart
Shaun Russell
Hey Clarity
Masterclass
24 Sep 2026
09:00 – 15:00
Masterclass room
Vision & Growth

Masterclass 7: The Tech Startup Day

A focused learning sprint for European Startups and Scaleups who want their product to stand out, scale fast, and dominate its market.

William Chitangala
studio chitangala / Olive Project
Imthiyaz Basha
Olive Project
Felix Hoffmann
Olive Project