4 Tracks│7 Stages and Breakouts

Program 2026

Workshops are free of charge but require advance registration via the event app, which will be available two to three weeks prior to the event. Seats are limited. Participants can receive a Certificate of Completion upon request.

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Talk
22 Sep
(
Tue
)
09:00 - 09:10
Stage 1

Official Opening

Welcome to the Future Product Days 2026

Luciano Lykkebo
Future Product Days
Joacim M. Jeppesen
Framna
Talk
22 Sep
(
Tue
)
09:10 - 10:10
Stage 1
Product Design & UX

Eliminate Effort to Unlock Explosive Growth

Keynote by the Founder og Shazam about identifying and eliminating friction to drive growth

Chris Barton
Founder of Shazam
Talk
22 Sep
(
Tue
)
09:10 - 09:40
Stage 3
Strategy & Leadership

Running an AI-Native Enterprise

Lessons from Production

Boyan Dimitrov
SIXT
Talk
22 Sep
(
Tue
)
09:20 - 09:50
Stage 2
Product Design & UX

Beyond Quick Wins

Design Thinking for the Long Game

Alessia Rullo
Roche
Workshop
22 Sep
(
Tue
)
09:30 - 11:00
Breakout 5
Product Design & UX

Workshop: Prompt. Make. Repeat. (1,5 hours)

AI tools as creative partners

Jarl Lyng
Forte Advice
Talk
22 Sep
(
Tue
)
10:20 - 10:50
Stage 2
Product Design & UX

Cognitive Ergonomics

Designing Human-AI Interfaces for Optimal Cognitive Health

Dr. Raul V. Rodriguez
Woxsen University
Workshop
22 Sep
(
Tue
)
10:20-12:10
Breakout 6
Strategy & Leadership

Workshop: Tactical Product Moves (Tuesday session)

A practical toolset to help you make confident product decisions (110 min)

Krasi Bozhinkova
Owtcome
Ewald Schrap
Owtcome
Workshop
22 Sep
(
Tue
)
10:20 - 11:20
Breakout 4
Product Design & UX

Workshop: UX Research that leads to decisions, not debate (sponsored by Lyssna)

Turn vague findings into clear, confident product decisions

Joe Formica
Lyssna
Talk
22 Sep
(
Tue
)
10:30 - 11:00
Stage 3
Engineering & Technology

Engineering Beyond Code

Building Shared Understanding for AI Product Teams

Chisom Nwokwu
Microsoft (Ex)
Talk
22 Sep
(
Tue
)
10:30 - 11:00
Stage 1
Strategy & Leadership

Make the Leap to Intelligent Products

Closing the gap to the rising expectations of your users

Joacim M. Jeppesen
Framna
Talk
22 Sep
(
Tue
)
11:10 - 11:40
Polestar Stage
Vision & Growth

Effective Communication at Work

Learn practical techniques to express yourself, share feedback, and handle workplace challenges

Anders Stahlschmidt
Lumholt & Stahlschmidt Kommunikation
Talk
22 Sep
(
Tue
)
11:10 - 11:40
Stage 2
Strategy & Leadership

Stop Discovering. Start Deciding.

Why learning more won’t save your product, but deciding sooner will.

Janina Franzkowiak
SimplerQMS
Talk
22 Sep
(
Tue
)
11:20 - 11:50
Stage 3
Engineering & Technology

From Code Machines to Product Makers

Why Engineers Must Be Part of Discovery

John Haggerty
BiasHawk
Talk
22 Sep
(
Tue
)
11:20 - 11:50
Stage 1
Product Design & UX

The Future Is Friction

Why the best AI experiences are designed to slow you down

Sarah Thompson
Nielsen Norman Group
Workshop
22 Sep
(
Tue
)
11:30-13:00
Breakout 4
Product Design & UX

Workshop: Design for Agentic Experiences (Tuesday session)

Patterns and Principles for invisible interfaces

Kelly Dern
SoFi
Talk
22 Sep
(
Tue
)
12:00 - 12:30
Stage 2
Product Design & UX

Surviving the Shift: A Clearer Look at UX Careers Post-AI

The first public presentation of groundbreaking results from a comprehensive research study.

Aydeen Raspberry
Booking.com
Ula Lewicka
Booking.com
Talk
22 Sep
(
Tue
)
12:10 - 12:40
Stage 1
Vision & Growth

Getting To Yes

Practical communication strategies to get buy-in for your ideas.

Sarah Doody
Career Strategy Lab
Talk
22 Sep
(
Tue
)
12:10-12:40
Polestar Stage
Vision & Growth

The Powerful Mind

Gaining mental strength to achieve personal and professional goals

Melissa Brigante
Mindset Aarhus
Workshop
22 Sep
(
Tue
)
12:20-13:20
Breakout 6
Engineering & Technology

Engineering in Discovery

a 60-minute workshop about 5 tactical changes to implement immediately

John Haggerty
BiasHawk
Talk
22 Sep
(
Tue
)
12:20 - 12:50
Stage 3
Product Design & UX

Scaling Sonic UX

The Bang & Olufsen Audio Design System

Karsten Kjems
Sonic Minds
Caroline Rossing
Bang & Olufsen
John Cleworth
Sonic Minds
Talk
22 Sep
(
Tue
)
12:50 - 13:20
Stage 1
Product Design & UX

Generative AI - Value Creation

A zero-hype Perspective for Designers and Leaders

Ayal Prizant
Tinder
Talk
22 Sep
(
Tue
)
13:10 - 13:40
Stage 3
Strategy & Leadership

Lead with Strengths

How to lead design teams with a strengths-based approach

Dian Wessels
myTomorrows
Workshop
22 Sep
(
Tue
)
13:15 - 14:15
Breakout 4
Strategy & Leadership

Workshop: 3 AI Tools for Product Managers and Leaders

A hands-on workshop for leaders and for others eager to learn more about strategic AI capabilities

Dr. Joan Palmiter Bajorek
Clarity AI
Workshop
22 Sep
(
Tue
)
13:30 - 15:00
Breakout 5
Product Design & UX

Workshop: Measuring Words (90 min., Tuesday)

How to Test and Validate UX content

Michal Kessel Shitrit
Draft
Workshop
22 Sep
(
Tue
)
13:30 - 15:00
Breakout 6
Product Design & UX

Workshop: Don’t Make Me Prompt

A 90-minute AI Product Audit (90 min workshop)

Christian Kuhn
Optimizer
Talk
22 Sep
(
Tue
)
13:40 - 14:20
Stage 1
Vision & Growth

Tech Trends Reality Check

What is coming, what is staying – and what is overrated?

Lara Sophie Bothur
Forbes 30 under 30
Talk
22 Sep
(
Tue
)
13:50 - 14:20
Stage 2
Product Design & UX

Designing for Intent

Sketch, Voice, and Control in AI Interfaces

Maria Borysova
Amazon
Talk
22 Sep
(
Tue
)
14:00 - 14:30
Stage 3
Strategy & Leadership

Rethinking Product Leadership in Cross-Functional Environments

How to lead beyond silos and unlock the real power of cross-functional teams

Tobias Freudenreich
Hey Clarity
Talk
22 Sep
(
Tue
)
14:00 - 14:30
Polestar Stage
Engineering & Technology

Turning Software Delivery into a Predictable Team Sport

How to use requirements engineering techniques and Behavior Driven Development to build shared understanding across teams

Luise Freese
Workshop
22 Sep
(
Tue
)
14:30 - 16:30
Breakout 4
Product Design & UX

Workshop: Prompt. Make. Repeat. (2 hours)

AI tools as creative partners

Jarl Lyng
Forte Advice
Talk
22 Sep
(
Tue
)
14:40 - 15:20
Stage 1
Engineering & Technology

New Efficiency for Developers and Designers

A Bold Tale from An Google AI Researcher + Stanford PhD

Mo Tiwari
Google
Workshop
22 Sep
(
Tue
)
15:10-16:40
Breakout 5
Strategy & Leadership

Workshop: Closing the Loop (Tuesday session)

How to turn discovery insights into confident product decisions

Janina Franzkowiak
SimplerQMS
Workshop
22 Sep
(
Tue
)
15:10-16:40
Breakout 6
Product Design & UX

Workshop: Decoding Desire – Translating Insights into Persuasive Behavioral Solutions

A structured approach to synthesising customer data into customer insights to drive behavioural change

Eugene Koh
F. Hoffmann-La Roche Ltd
Talk
22 Sep
(
Tue
)
15:20-15:50
Polestar Stage
Engineering & Technology

Evolvable Systems with DDD and Hexagonal Architecture

How Domain-Driven Design and Hexagonal Architecture can help systems and products evolve

Diana-Maria Nănuți
Chainalysis
Talk
22 Sep
(
Tue
)
15:20 - 15:50
Stage 1
Product Design & UX

Designing for a UI-less Future

Voice, AI and Ambient Tech

Erin Essex
Youtube
Talk
22 Sep
(
Tue
)
15:20 - 15:50
Stage 2
Engineering & Technology

The Builder Revolution

A Real-World Example of How AI Coding Agents Change Product Development

Morten Rand-Handriksen
LinkedIn
Talk
22 Sep
(
Tue
)
15:50-16:20
Stage 3
Product Design & UX

Beyond Control: Responsible Design in the Age of Agentic AI

And why the most important question is: What do I not see?

Thorsten Jonas
SUX Academy
Talk
22 Sep
(
Tue
)
16:00- 16:30
Stage 1
Strategy & Leadership

Your AI Strategy Is Too Small

Why racing to save time with AI is the least ambitious thing you could do with it.

Martin Eriksson
Tech Nation
Panel or Chat
22 Sep
(
Tue
)
16:10 - 16:40
Stage 2
Product Design & UX

Panel: The humanized Agents are coming - or aren't they

A frank debate on what agentic AI really means for the people who build products

Nicole Alexandra Michaelis
Pleo
Morten Rand-Handriksen
LinkedIn
Panel or Chat
23 Sep
(
Wed
)
09:00 - 09:15
Stage 1
Product Design & UX

Intro to Don Norman

A short Prelude to the Big Chat

Sarah Thompson
Nielsen Norman Group
Luciano Lykkebo
Future Product Days
Talk
23 Sep
(
Wed
)
09:00 - 09:30
Stage 2
Engineering & Technology

The AI-Augmented Engineer

A breakdown of what skills will be in demand for future engineers

Frankie Juniper-Nine
NatWest Group
Panel or Chat
23 Sep
(
Wed
)
09:15 - 10:00
Stage 1
Product Design & UX

Don Norman live at the Future Product Days (morning session)

45 Minutes that might stay with you forever

Don Norman
Nielsen Norman Group
Talk
23 Sep
(
Wed
)
09:50 - 10:20
Polestar Stage
Engineering & Technology

Connecting Hardware to apps: easy… until it isn’t

A practical session for engineers and product teams working on real-world connected products

Pieter-Paulus Vertongen
Aaltra
Workshop
23 Sep
(
Wed
)
10:10 - 11:40
Breakout 5
Strategy & Leadership

Closing the Loop (Wednesday version)

How to turn discovery insights into confident product decisions (90 min)

Janina Franzkowiak
SimplerQMS
Talk
23 Sep
(
Wed
)
10:10-10:40
Stage 3
Strategy & Leadership

Produktgefühl: Why do some Product Managers develop faster than others?

How to go beyond the theory and develop real expertise as a Product Manager

Shaun Russell
Hey Clarity
Workshop
23 Sep
(
Wed
)
10:10 - 11:30
Breakout 4
Product Design & UX

Design for Agentic Experiences (Workshop, Wednesday version)

Patterns and Principles for invisible interfaces

Kelly Dern
SoFi
Talk
23 Sep
(
Wed
)
10:20 - 10:50
Stage 1
Product Design & UX

Enterprise-Grade AI That Works

Building Value That Lasts Beyond the Hype

Cassidy Fein
Microsoft
Workshop
23 Sep
(
Wed
)
10:20 - 12:20
Breakout 6
Strategy & Leadership

Workshop: Tactical Product Moves (Wednesday session)

A practical toolset to help you make confident product decisions (110 min)

Ewald Schrap
Owtcome
Krasi Bozhinkova
Owtcome
Talk
23 Sep
(
Wed
)
10:20 - 10:50
Polestar Stage
Engineering & Technology

From Tool to Transformation

What Happens When AI Writes the Code?

Niels Kristian Schjødt
AutoUncle
Talk
23 Sep
(
Wed
)
10:40 - 11:10
Stage 2
Product Design & UX

When Interfaces Disappear

Designing for Agency in a World of faceless interfaces

Niek van Esch
Centraal Beheer
Talk
23 Sep
(
Wed
)
11:00 - 11:30
Stage 3
Strategy & Leadership

Connecting Product Teams to Business Strategy

Connecting product teams to business strategy

Jesper Nørding Pedersen
Forte Advice
Talk
23 Sep
(
Wed
)
11:10 - 11:40
Stage 1
Product Design & UX

Agentic Experiences

How to shape User Experience without owning the Interface

Gerhard Kühne
OTTO
Talk
23 Sep
(
Wed
)
11:20 - 11:50
Polestar Stage
Engineering & Technology

Advocating for User Experience as an Engineer

Practical Tools for Engineers to improve Usability

Tejas Kumar
IBM
Talk
23 Sep
(
Wed
)
11:30 - 12:00
Stage 2
Product Design & UX

What’s the worst that could happen?

How NNG navigated risk and uncertainty to build something new

Sarah Thompson
Nielsen Norman Group
Talk
23 Sep
(
Wed
)
11:40 - 12:10
Stage 3
Strategy & Leadership

PM Excellence through Product Leadership and Organisational Design

PM excellence through Product Operations and effective Performance Management

Ather Nawaz
Ørsted
Workshop
23 Sep
(
Wed
)
11:40 - 12:40
Breakout 4
Product Design & UX

How to effectively present UX research to your team and stakeholders (sponsored by Lyssna)

Good research doesn’t speak for itself - turn messy findings into clear, compelling stories that drive action

Joe Formica
Lyssna
Panel or Chat
23 Sep
(
Wed
)
12:00 - 12:30
Stage 1
Product Design & UX

Creativity in the Age of AI

A chat with one of the world's most experienced game creators - for designers and developers

Fawzi Mesmar
Ubisoft
Talk
23 Sep
(
Wed
)
12:30 - 13:00
Stage 2
Product Design & UX

Designing Influence

Using your design thinking mindset to influence company culture

Dian Wessels
myTomorrows
Panel or Chat
23 Sep
(
Wed
)
12:30-13:00
Polestar Stage
Strategy & Leadership

Stop Running. Start Thinking.

Why Leadership Requires Space – Fireside Chat

Cassidy Fein
Microsoft
Gerhard Kühne
OTTO
Luciano Lykkebo
Future Product Days
Talk
23 Sep
(
Wed
)
12:40 - 13:10
Stage 1
Strategy & Leadership

Becoming a Frontrunner in the Age of AI

Keynote + Fireside Chat about how you can turn technological disruption into a competitive advantage

Carsten Maschmeyer
Maschmeyer Group
Workshop
23 Sep
(
Wed
)
12:50 - 14:50
Breakout 4
Product Design & UX

Workshop: Prompt. Make. Repeat. (2 hours)

AI tools as creative partners

Jarl Lyng
Forte Advice
Talk
23 Sep
(
Wed
)
12:50 - 13:20
Stage 3
Product Design & UX

Designing AI for Real Life

Why the future of AI in UX is about context, not conversation

Henrik Harsbo
PensionDanmark
Pitch
23 Sep
(
Wed
)
13:20-13:50
Stage 2
Vision & Growth

Tech Startup Pitches - 3 x 7 Minutes

Get inspired by three innovative European tech startups

Carsten Maschmeyer
Maschmeyer Group
Luciano Lykkebo
Future Product Days
Talk
23 Sep
(
Wed
)
13:30 - 14:00
Stage 1
Strategy & Leadership

Momentum as a Discipline

A powerful portrait for leaders and seniors of how to build execution momentum

Klara Emilie Stralendorff Dahl
Pandora
Talk
23 Sep
(
Wed
)
13:40 - 14:10
Stage 3
Strategy & Leadership

Clarity for Product People

How to create the alignment, speed, and understanding your team needs to succeed

Arne Kittler
Hey Clarity / Product at Heart
Talk
23 Sep
(
Wed
)
13:50 - 14:30
Polestar Stage
Engineering & Technology

The Future of Work for Product Engineering

AI Co-Pilots, Agents, and the Next Era of Productivity, an interactive presentation

Dilip Saha
HelloFresh
Panel or Chat
23 Sep
(
Wed
)
13:50-14:10
Stage 2
Product Design & UX

AI-X & UX Nordic Award Winner Announcement

Find out who won the prestigeous award and how you can participate next time

No items found.
Workshop
23 Sep
(
Wed
)
14:00 - 15:30
Breakout 5
Product Design & UX

Workshop: Measuring Words (90 min., Wednesday)

How to Test and Validate UX content

Michal Kessel Shitrit
Draft
Workshop
23 Sep
(
Wed
)
14:00-15:30
Breakout 6
Product Design & UX

Workshop: Decoding Desire – Translating Insights into Persuasive Behavioral Solutions

A structured approach to synthesising customer data into customer insights to drive behavioural change

Eugene Koh
F. Hoffmann-La Roche Ltd
Talk
23 Sep
(
Wed
)
14:20 - 14:50
Stage 1
Product Design & UX

Slow Thinking in an Industry That Accelerates

A different perspective on how to achieve more thoughtful decision

Dominic Fisher
Apple
Panel or Chat
23 Sep
(
Wed
)
14:30 - 15:10
Stage 2
Product Design & UX

Don Norman live at the Future Product Days (afternoon session)

A second version of the chat from the morning.

Don Norman
Nielsen Norman Group
Morten Rand-Handriksen
LinkedIn
23 Sep
(
Wed
)
14:50-15:20
Stage 3
Product Design & UX

Sonic Branding

The hidden gem in today’s product and digital design

Daniel Schougaard
Unmute
Simon Kringel
Unmute
Talk
23 Sep
(
Wed
)
14:50 - 15:20
Polestar Stage
Engineering & Technology

10x or 0x

Building in the Age of Unpredictable Agentic AI

Angela Timofte
Stride
Talk
23 Sep
(
Wed
)
15:10 - 15:40
Stage 1
Strategy & Leadership

The Real AI Race Is Being Won Elsewhere

The AI advantage isn't in the tools you don't have. It's in the ones you're already paying for.

André Fangueiro
Human_lab
Workshop
23 Sep
(
Wed
)
15:20 - 16:20
Breakout 4
Vision & Growth

From Gem to Diamond (60 Minute Workshop)

Creating a roadmap to grow your skills, influence, and value.

Sarah Doody
Career Strategy Lab
Workshop
23 Sep
(
Wed
)
16:00 - 16:30
Stage 1
Vision & Growth

Build your post-conference action plan now (mini-workshop)

A unique interactive session to kickstart your conference debrief

Sophie Kleber
Google
Jessica Walker
Wondering Forward
Advertisement
24 Sep
(
Thu
)
Future Coding Day

Prepare for the Future of Engineering

Take a look at our new International Conference on Agentic Engineering. Join the Future Coding Day and shape the next generation of coding with us.

Visit Future Coding Day 2026
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Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 1: Design Patterns For AI Enhanced Products

How to Design Products That People Actually Use?

Vitaly Friedman
SmashingMag Media
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 2: Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift)

A hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences.

Ioana Teleanu
AI-R Design Studio
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 3: Designing for the Empathic Web

How to Build Emotionally Intelligent Digital Experiences

Sebastian Löwe
Virtual Identity
Tey Bannerman
The Purposeful AI Project
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Engineering & Technology

Masterclass 5: The Product-Minded Engineer

Building High-Impact Software in the Age of AI

Erik Lindström
Framna
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00 (Two Parts)
Masterclass room
Strategy & Leadership

Masterclass 6: Leading with Clarity

Vision, Strategy & Roadmaps for the AI-Shaped Era

Christoffer Vinther-Hoj
Framna
Tobias Freudenreich
Hey Clarity
Arne Kittler
Hey Clarity / Product at Heart
Shaun Russell
Hey Clarity
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 4: How to design with AI without losing what matters

A hype-free look at AI workflows for designers, from idea to code

Matthijs Klaver
Framna
Thessa Hulsman
Framna
Glenn Niens
Framna
Valérie Nusman
Framna
Masterclass
24 Sep
(
Thu
)
09:00 – 15:00
Masterclass room
Vision & Growth

Masterclass 7: The Tech Startup Day

A focused learning sprint for European Startups and Scaleups who want their product to stand out, scale fast, and dominate its market.

William Chitangala
studio chitangala / Olive Project
Imthiyaz Basha
Olive Project
Felix Hoffmann
Olive Project
Masterclass
24 Sep
(
Thu
)
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 8: The Psychology of AI User Experiences

Design AI features people trust, adopt, and value—using behavioral science

Sarah Thompson
Nielsen Norman Group
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