About this Session
An inspiring session about real innovation that has a long-term effect.
While product design embeds and eriches the business and experience value of a brand vision and strategy, there are increasing surrounding layers of complexity that need to be tackled to not just deliver product innovation, but sustainable innovation, social innovation, and new business models based on long-term regeneration.
his poses new challenges, opens more questions, and creates a space of reflection on the real focus of our design work for the future coming ages and how to practically deal with "orchestration" in this era of amplified intelligence.







