Product Design & UX

Creativity in the Age of AI

AI can already out-produce us on speed, scale, and technical polish.

Date & Location
23 Sep
(
Wed
)
2026
12:00 - 12:30
Stage 1
Track
Product Design & UX
Type
Panel or Chat
Language
English

About this Session

So where does that leave human creativity?

Fawzi Mesmar — creative director behind titles across Gameloft, King, DICE, and Ubisoft — breaks creativity down into its core branches: skill, problem-solving, expression, and responsibility, and asks which of them AI can actually take from us. Drawing on classic psychology experiments, stories from game design and pop culture, and his own life, Fawzi challenges the room to think differently about what makes creative work — and creative people — irreplaceable.

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