Product Design & UX

Eliminate Effort to Unlock Explosive Growth

Keynote by the Founder og Shazam about identifying and eliminating friction to drive growth

Date & Location
22 Sep 2026
09:30 - 10:30
Stage 1
Track
Product Design & UX
Type
Talk
Language
English

About this Session

Prepare for a truly groundbreaking opening keynote that will leave you utterly inspired.

We all know simple is great, so why don’t all organizations create amazing things just like Apple? The reality is that friction permeates almost everything we do. This “extra effort” frustrates our customers, partners, and colleagues. In creating Shazam, Chris moved mountains to make one thing very easy – identifying any song. Shazam changed the way the world discovers music. Chris combines stories from creating Shazam with his twelve years at Android (Google) and Dropbox to provide concrete examples of how we can all push boundaries to eliminate friction.

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