About this Session
Sponsored by Framna.
With the broad adoption of AI, the gap is quickly widening between what users expect, and the experience they get from the digital products they use.
Many product teams are painfully aware of this, but few know what to do about it.
Product teams that are pulling ahead aren’t mainly obsessed about speed. Instead, they are obsessed about making products simpler, intuitive, seamless, context-aware, and ultimately more humane.
Framna builds products for leading brands across all sectors, used by millions of people every single day across the world. That scale gives them a broad perspective on both the experience gap, and how to close it.
In this opening day keynote, Framna's global CEO draws on real experience from product teams to give you a ground-level view of the shift already underway. What the creation of intelligent products looks like in practice, and what separates the teams keeping pace with user expectations from those falling behind.
What you will take with you from this session:
- A reality check on rapidly shifting user expectations - the scale, speed, and impact
- The bets and decisions in your roadmap that define whether your product is ready for the next 12 months
- A practical approach for how product leaders, designers and engineers move forward, starting immediately
Future Product Days. 22 September. Main Stage.
You want to be there.
