Strategy & Leadership

Making Better Decisions

A mental toolkit for designers and decision-makers

Date & Location
22 Sep
(
Tue
)
2026
14:40 - 15:10
Stage 2
Track
Strategy & Leadership
Type
Talk
Language
English

About this Session

Learn how we turn human friction into decision signals that drive faster, more confident leadership action.

Great decisions don't just fail because of data, they fail when organisations can't see or act on the human friction that is slowing them down.

As product organisations grow, cross-functional dependencies, competing priorities, and unclear ownership create friction that slows teams, erodes confidence, and leads to costly rework.

In this session, Julia from Novo Nordisk shares how to turn that friction into decision signals that reveal where leaders should focus their attention. By making hidden complexity visible, leaders can prioritise with greater confidence, align teams more effectively, and make decisions their organization can trust.

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