Strategy & Leadership

Stop Discovering. Start Deciding.

Why learning more won’t save your product, but deciding sooner will.

Date & Location
22 Sep
(
Tue
)
2026
11:10 - 11:40
Stage 2
Track
Strategy & Leadership
Type
Talk
Language
English

About this Session

Many teams talk about “doing more discovery,” yet end up in endless validation loops where insights never turn into action.

In this talk, Janina Franzkowiak challenges the “more research” mindset and shows how a decision-first approach helps teams move faster with confidence.

You’ll leave with a new lens on product discovery: it’s not about finding all the answers, but learning just enough to make the next bold decision.

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