Andreas Melvær is a designer and Partner at SmplCo, a digital product agency, where he helps companies turn rough ideas into products people actually want to use. He's built products for 150+ companies, had work featured by Figma, and mentors research-based startups at NTNU. He's invested in startups and was part of selling a company to eBay. He's also started two international beer festivals and still helps run Mash in Barcelona, and has sailed across the Pacific, where he was placed under land arrest on suspicion of international drug smuggling. Once. He co-owns Gnu Bar in Stavanger, a LinkedIn phenomenon.