Arvid Nieuwsma is Head of Platform & Tech at PLUS Retail, one of the Netherlands’ leading supermarket chains, where he leads digital products across app and web.Before joining PLUS, he worked as a consultant at Atos, helping organizations including Ahold Delhaize, T-Mobile, AS Watson, Sligro, and KAS BANK with digital transformation and customer experience initiatives.At PLUS, Arvid led the transition from a monolithic landscape to a composable digital platform, enabling faster innovation and more personalized customer experiences. He believes the future of retail belongs to organizations that treat digital platforms not as channels, but as products that continuously evolve alongside customer needs."
