For a quarter of a century, Christina has promoted, documented, inspired, proven, challenged, experimented with, and trained businesses in design as an approach to innovation, as a resource for transformation, and as a driver of the difference design makes for businesses. She has worked at the intersection of strategic design, business development, and innovation, and is now pursuing her professional passion: leading DDC’s strategic initiatives on documenting the value of design. In addition, she serves as Chair of the Board of BEDA, the European design organization representing design centres and associations across most European countries, as well as being a member of the Danish Design Council and VL66.
