Product Design & UX
Product Design & UX
Head of English UX Writing
at
Localization Station

Michal Kessel Shitrit

Israel

About the speaker

As Head of English UX Writing at Draft UX Writing Supergroup, Michal spends her days juggling Figma files and crafting content for a diverse set of products. She has worked across fintech, e-commerce, and enterprise platforms, helping brands ship clear, intuitive user experiences. With a strong background in localization, she has helped teams adapt content for global audiences, ensuring products resonate across different languages and markets. While she loves all things UX content, she’s actually coming to Copenhagen for the smørrebrød.

As Head of English UX Writing at Draft, Michal spends her days juggling Figma files and crafting content for a diverse set of products. She has worked across fintech, e-commerce, and enterprise platforms, helping brands ship clear, intuitive user experiences. With a strong background in localisation, she has helped teams adapt content for global audiences, ensuring products resonate across different languages and markets.

Sep 22
13:30 - 15:00
Workshop
Product Design & UX

Measuring Words (90 Minute Workshop, Tuesday)

How to Test and Validate UX content

Sep 23
13:30 - 15:00
Workshop
Product Design & UX

Measuring Words (90 Minute Workshop, Wednesday)

How to Test and Validate UX content