Mike Bubeníček is a marketing strategist, entrepreneur, and CEO of Etnetera Motion, part of the Etnetera Group. With a background in Strategic Communication from Charles University and executive education in Digital Strategy at Harvard, he blends business vision with creative edge. Over the past decade, Mike has led campaigns and brand experiences for global names like Škoda, Pepsi, Nivea, Red Bull or Jagermeister. His work thrives at the intersection of brands and new tech —always pushing boundaries to create communication that cuts through the noise. Mike also spearheads Etnetera Motion’s expansion into Australia, partnering with Sydney-based agency Reborn to bring European creativity to international markets. Beyond agency life, he lectures on brand marketing at Charles University, passing his expertise to the next generation. He’s also the voice behind the podcast Mike:ON, where he dives into the latest trends, brand-building tactics, and hype-driven marketing culture. Follow his journey on Instagram @mikebooba — where business, creativity, and tech meet with a human twist.
