Niek van Esch is a design leader with 20 years of experience across UX, art direction and digital design. He has shaped product experiences in financial services, digital agencies, and international creative studios, blending visual craft with user-centric strategy.As Digital Art Director & Design Lead for Centraal Beheer, Avéro Achmea and FBTO. three major brands within Achmea, one of the Netherlands’ largest insurers, Niek drives large-scale rebranding initiatives, digital product innovation, and design maturity. He guides cross-functional teams toward cohesive, high-impact digital experiences. His earlier roles include senior UX and art direction positions at Independer and creative studios in Brazil and the Netherlands, working with brands such as Heineken and Dutch Consulates.His approach blends analytical precision with creative flair, ensuring that every project not only looks beautiful but delivers measurable results. When he’s not crafting for clients, you'll find him riding motorcycles, diving into the world of Bitcoin, making music and enjoying his family.
