Ula explores the intersection of human behaviour and technology to shape the next generation of travel. She is dedicated to transforming fragmented digital moments into a seamless, trip-centred experience where every transition feels fluid and intuitive.
UX researcher with 4 years of expertise in user experience qualitative research and survey methods and 3+ years of experience conducting research and analysis in HR on employee experience. Specialised in addressing various problems and business objectives through research to create successful and user-oriented features and products.
