Vasso Pouli is a seasoned consultant and executive specialising in localisation, product market-entry, and scaling for international markets. With nearly 20 years’ experience in localisation, driving growth through culturally-aware strategies and cross-border product launches, she bridges the gap between global ambition and local relevance, helping companies tailor their products, messaging, and operations so they resonate deeply in each target market. Known for combining strategic vision with hands-on execution, Vasso brings insights from both leadership and ground level to product teams wanting to internationalise with purpose.