About this Session
As AI agents, assistants, and other automated systems take over more interactions, designers are losing direct control of the traditional interface.
This talk explores how to design meaningful agentic experiences — where the user journey is mediated by intelligent systems rather than screens. We’ll look at how brands and products can still shape perception, trust, and emotion even when the “interface” belongs to someone else. Expect insights into designing for AI intermediaries, maintaining identity in invisible interfaces, and rethinking UX principles for an agent-driven future.