Masterclass 3: Designing for the Empathic Web

Digital products can do more than just respond—they can empathize. The Empathic Web is about designing interfaces that sense, interpret, and adapt to users’ emotions in real time. This course shows you how to move beyond personalization and usability, and start designing for how people actually feel.

You’ll learn actionable frameworks for mapping emotional journeys, activating dynamic and static design levers, and using AI to create mood-adaptive interfaces. We’ll dive into real-world use cases—from empathic shopping assistants to mood-responsive learning platforms—and explore how to turn emotional insight into business value.

In this Masterclass, we’ll cover:

• The state of empathic design in 2026: trends, blockers, and opportunities

• How to spot emotional friction and map user mood states

• The Mood State Framework: practical tools for shaping emotion through UI

• How AI can sense and adapt to user feelings—live demo included!

• Designing for trust, confidence, and delight—beyond just “user needs”

• How to create emotionally relevant product listings, onboarding flows, and support journeys

• Best practices for transparency, consent, and ethical emotional adaptivity

You’ll work hands-on with real scenarios, ideate empathic features, and see how to prototype mood-adaptive landing pages—step by step.

Who is this  Masterclass for?

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This  course is for product designers, UX strategists, and innovation teams who want to go beyond usability and personalization. If you’re ready to design digital experiences that truly feel—and not just function—this is for you.

Key takeaways:

• Practical frameworks and levers for designing with emotion as a core design material

• A step-by-step process for mapping, prototyping, and validating empathic UX

• Inspiration and confidence to create digital products that users trust, love, and remember

Join us and discover how to make your next product not just smart, but deeply human.

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