About this Session
This workshop requires prior registration through the event app (available two to three weeks prior to the conference). The workshop will also be repeated online two to three weeks after the conference (in case you miss it). This will be free for all conference attendees, and information about the precise date will be shared mid-September.
Who is it for
Product Managers, UX/UI Designers, Technical Writers, Developers, and Marketing teams who want to stop guessing and start measuring the impact of their text.
Overview
Everyone on the team has an opinion about the content. It's either “too long," "not friendly enough," or " users won't understand." These debates can last for hours, but they are usually based on gut feelings rather than facts. While we rigorously test code and design layouts, text is often left to subjective decision-making.
This workshop bridges that gap. It provides designers, PMs, and writers with a toolbox of testing methodologies, from quick guerrilla tests to robust A/B testing. By the end of the session, your team will move from arguing about what "sounds better" to analyzing what actually works for your users.
Key takeaways
- A clear understanding of which copy elements actually impact user behavior
- A toolkit of 5 distinct testing methods (Quantitative and Qualitative)
- How to settle internal copy debates using data
- A practical template for creating a Microcopy Test Plan.
