About this Session
There is rarely a perfect moment to try something new. But how do you know which risks are worth taking?
In this candid, behind-the-scenes session, Nielsen Norman Group shares the story of how they built their newest offering. They’ll talk about early assumptions, the bets they made, and the tradeoffs they faced along the way.
We’ll also explore a bigger question: How can organizations move forward when the evidence is incomplete, the path is unclear, and waiting has a cost, too?
You’ll leave with practical ideas for taking smarter risks in your own work — whether you lead product, UX, research, or innovation.
