Sarah Thompson is the Director of Behavioral Design at Live Neuron Labs, where she helps teams design smarter products, communications, and services that actually work with human behavior—not against it. With a background in Psychology and a Master’s in Cognitive Semiotics, she brings behavioral science to life in areas like healthcare, sustainability, financial wellbeing, education, and product design. Sarah regularly consults with organizations, trains teams in behavioral science, and speaks on how to use behavioral insights to improve user experiences.