Product Design & UX
Senior Experience Specialist
at
Nielsen Norman Group

Sarah Thompson

Austin, USA

About the speaker

Sarah Thompson is the Director of Behavioral Design at Live Neuron Labs, where she helps teams design smarter products, communications, and services that actually work with human behavior—not against it. With a background in Psychology and a Master’s in Cognitive Semiotics, she brings behavioral science to life in areas like healthcare, sustainability, financial wellbeing, education, and product design. Sarah regularly consults with organizations, trains teams in behavioral science, and speaks on how to use behavioral insights to improve user experiences.

Sep 22
14:40 - 15:10
Talk
Product Design & UX

The Future Is Friction

Why the best AI experiences are designed to slow you down

Sarah Thompson
Sep 23
09:20 - 09:30
Panel or Chat
Product Design & UX

Intro to Don Norman

A short Prelude to the Big Chat

Sarah Thompson
Luciano Lykkebo
Don Norman