Product Design & UX

The Future Is Friction

How friction can make AI more valuable

Date & Location
22 Sep
(
Tue
)
2026
11:20 - 11:50
Stage 1
Track
Product Design & UX
Type
Talk
Language
English

About this Session

AI can now do more of the work for us than ever before. But as human effort disappears, there may be hidden costs — for people, products, and businesses.

Drawing on behavioral science, Sarah Thompson reveals three types of friction that can create value, why they work, and how to use them intentionally in the AI experiences we design.

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