Product Design & UX

The Future Is Friction

Why the best AI experiences are designed to slow you down

Date & Location
22 Sep 2026
14:40 - 15:10
Stage 1
Track
Product Design & UX
Type
Talk
Language
English

About this Session

As AI takes on more of the doing, designers have a new responsibility: helping people stay engaged enough to evaluate, guide, and make good decisions alongside it. That means knowing when not to remove friction — but to place it thoughtfully.

In this talk, behavioral scientist Sarah Thompson explores why intentional friction is becoming a critical design skill, and how small, well-placed moments of pause can help people make smarter, safer, and more thoughtful decisions with AI.

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