Product Design & UX

The Future Is Friction

How friction can make AI more valuable

Date & Location
22 Sep
(
Tue
)
2026
11:20 - 11:50
Stage 1
Track
Product Design & UX
Type
Talk
Language
English

About this Session

AI can now do more of the work for us than ever before. But as human effort disappears, there may be hidden costs — for people, products, and businesses.

Drawing on behavioral science, Sarah Thompson reveals three types of friction that can create value, why they work, and how to use them intentionally in the AI experiences we design.

More Sessions

Check out more Sessions from this Track

Product Design & UX

Masterclass
24 Sep
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 1: Design Patterns For AI Enhanced Products

How to Design Products That People Actually Use?

Vitaly Friedman
Smashing Media
Masterclass
24 Sep
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 2: Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift)

A hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences.

Ioana Teleanu
AI-R Design Studio
Masterclass
24 Sep
09:00 - 15:00
Masterclass room
Product Design & UX

Masterclass 3: Designing for the Empathic Web

How to Build Emotionally Intelligent Digital Experiences

Sebastian Löwe
Virtual Identity
No items found.