Amy is the Commercial Director at ImpactSense, where she combines her passion for insights with a knack for driving meaningful business outcomes. Known for her ability to uncover and address complex challenges, Amy has partnered with some of the world’s most renowned brands, including Coca-Cola, TikTok, Mars, and Jaguar Land Rover, helping them design approaches for transforming data into actionable strategies. Before pursuing a career in market research, Amy spent 10 years working as a Theatre Producer, producing several productions as well as working in-house as the Associate Producer of iconic London and Edinburgh venue, The Pleasance, equipping her with a unique perspective on storytelling, creativity, and audience engagement—skills she now channels into crafting innovative insights for her clients.
