Ather Nawaz is a Product Management Coach at Ørsted, a global leader in offshore wind energy, and a lecturer at Copenhagen Business School. He helps teams and organisations shift from feature factories to outcome-driven product practices. Ather brings a practical approach to aligning strategy, delivery, insights, and technology across the organisation. His work focuses on embedding continuous discovery and dynamic performance metrics at the product, portfolio, and operational levels. He has published research in UX and product development, with over 20 peer-reviewed articles bridging academic insight and industry practice.