Karsten Kjems is the CEO of Sonic Minds and a specialist in audio branding and sonic UX. He works with product leaders, designers, and engineers to treat sound as part of the product experience, not an afterthought, aligning product interaction sounds, voice, and brand assets with trust, usability, and perceived quality. With 20+ years of experience as a strategist and international awards juror, and a past career as a professional jazz drummer, he translates rhythm and attention into practical frameworks for digital products and campaigns. Sonic Minds’ client work includes Volvo, ASUS, Whirlpool, and Carlsberg Group.