Kate Moran is a partner at Gibbons & Moran, where she leads content and research. She has spent her career researching, writing, and speaking about experience design, and her findings have influenced how teams around the world design their products. Since 2023, she's focused on how people use AI products and services, and how teams can use AI in their own work. Before founding Gibbons & Moran with Sarah Gibbons, she led Nielsen Norman Group as a Senior Vice President.