About this Session
Product and design teams whose customers will increasingly reach them through personal AI agents.
Personal agents are finally simple enough for ordinary people to use, and the people who use them will come to expect more digital experiences to work this way. Soon, many of your customers will reach you through their own agents, which pull your data and generate an interface built for one person. You'll influence what your customers see, but you won't control it.
This talk covers what that shift means for product and design teams. Design moves from crafting screens to shaping the data, constraints, and suggestions an agent works from.
You'll learn:
- Why personal agents will reset customer expectations the way Google search once did
- How personal agents, institutions, and generated interfaces fit together
- Which signals show how fast the shift is happening
- What your team can start doing now
