Sarah Gibbons is a partner at Gibbons & Moran, where she leads strategy and service design. Her research and writing on service design and design thinking shaped how the field practices them, and her methods became the working standard for teams mapping how work moves across people, tools, and departments. Today she applies service design and strategy to AI systems. Before founding Gibbons & Moran with Kate Moran, she led Nielsen Norman Group as a Senior Vice President.
