A special Two-Day Ticket Bundle for Design and UX Professionals from the Pharma and MedTech Industry
This ticket bundle contains Access to Main Conference Day on 25 September, and a full-day UX/AI workshop tailored for the medico industry on 24 September. The midway party and concert is of course included as well.
Buy the Medico Two-Day Ticket incl. Special Workshop
Workshop Description:
Enhancing User Flows with AI
How to Expand Capabilities and Master Pitfalls
In this comprehensive one-day workshop, exclusively tailored for product designers from the pharmaceutical and medtech industries. Participants will work hands-on with cutting-edge AI functionalities and agentisation strategies that can significantly enhance user experience and give products extraordinary capabilities.
You’ll explore various possibilities, gain insights into potential challenges, and acquire valuable knowledge on best practices for integrating AI into your product. The day begins with an exemplary use case and discussion, setting the stage for an immersive workshop experience.
Workshop Structure:
- Use Case & Discussion: We’ll begin with a real-world example of AI agent deployment in a clinical or pharmaceutical setting, presented by a representative of the industry. This will provide a grounded look at how agentisation enhances decision-making and patient support.
- Hands-on Group Work: Participants will work in small teams to reimagine a typical healthcare user flow by integrating AI agents—whether for clinicians, researchers, or patients. The focus will be on defining the agent’s role, behavior, and interface, with attention to real-world constraints such as regulation, privacy, and usability.
- Mastering Pitfalls: We’ll address the critical design challenges of agent-based systems—trust, transparency, autonomy, and control. Together, we’ll identify common mistakes and develop a checklist of best practices for designing for intelligent, proactive agents in medical contexts.
- Summary & Interactive Wrap-Up: A collaborative closing session will allow teams to present their concepts, reflect on lessons learned, and gather feedback from peers and facilitators. The session will close with a synthesis of emerging design patterns and implications for the future of UX in healthcare.
What You Will Learn:
- How to implement AI agents into your products in meaningful ways
- Best practices for working with AI targeting specific user groups
- How to avoid common design mistakes and save time during development
About the Tutor
Germán León
Germán León is a leading figure in the AI and UX field. He is the Director of the Master in Human Interaction and Artificial Intelligence at ELISAVA and the Master of User Experience at Barcelona Technology School. Germán is the founder of Helvetica Digital, an AI-driven company specializing in computer vision precision and near-field sensors.
Germán’s entrepreneurial achievements include founding Gestoos, an acclaimed AI startup focusing on human-technology interaction, which he successfully sold to PreAct. His work has been featured in Forbes Magazine for its revolutionary applications of AI, particularly in privacy-centric design and machine learning innovation.
A graduate of Umeå University in Interaction Design and MIT in AI Design, Germán’s expertise spans leading-edge AI technology, user experience design, and strategic marketing. He previously served as Managing Director of Oblong Europe, known for its association with Minority Report, and as a strategic leader at Vodafone Group.
24 September, 09:00–16:00 (workshop duration)
Price: 650 Euro + 25% VAT
