Alexandra is a Founder, Strategic Design Consultant, and UX practitioner with 12+ years of experience shaping human-centred digital and physical products across the Nordics, including roles at Ericsson, Electrolux, Designit, and Trustly. She holds an MSc in Interaction Design, and her work combines systems thinking, strategic foresight and future casting, from connected products and wearables to AI-era service ecosystems. She coaches designers through the Interaction Design Foundation.
She writes The Modern Day Explorer, a publication about the relationship between technology, human autonomy, ethical design, creative leadership, and intentional living. These reflections bring together her professional experience in UX and strategic design with lessons from cultural exploration and the natural world. She is passionate about keeping human agency, values and ethical decision-making at the centre of technological change.
