AI

Video of Kate's full talk now available on Youtube.

The AI Adoption Gap: Why Great Features Go Unused

by Kate Moren, VP of Research & Content at NIelsen Norman Group

Kate Moran on Stage at the Future Product Days 2025

Talk Description

The number one reason people don’t use AI features in products is because they don’t offer any real value.

But even when an AI feature does offer value, user adoption tends to be low. This session reveals the surprising findings from Nielsen Norman Group's recent research, including a detailed examination of Amazon's AI features.

Learn how established mental models create barriers to discovery, and practical design techniques to overcome these challenges. Kate will provide evidence-based guidance for making your AI features visible, understandable, and valuable.

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Click here to see the full Video

Published
March 23, 2026
Author(s)
Luciano Lykkebo
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