Veronica Naguib is the Managing Director of ImpactSense, an insights business who are disrupting the way consumer research is done today. She previously headed up CX teams, managing UX and Service Design processes. This is an important element of running a research business - understanding the need from an outcome perspective and ensuring all insight is actionable. Some of the clients Veronica’s worked with include Sony PlayStation, Vodafone, British Airways, Greyhound Buses, British Gas, Ministry of Defence, Transport for London, Speedo, G-Star, NHS and more.
