Future Product Days has never been only about keeping up with product change. It has been about seeing where product creation is going next. The launch of Future Games Day and Future Coding Day makes that ambition clearer than ever. With the main conference set for September 22–24, 2026 in Copenhagen, and the broader ecosystem now positioned at 9,000+ total attendees, 100+ international speakers, 30+ workshops and masterclasses, and 7 stages and breakout rooms, Future Product Days is becoming a full-spectrum meeting point for the people designing, building and leading the next generation of digital products. 
Future Games Day: the Future of digital Entertainment
On September 24, Future Games Day brings a sharp new lens to the Future Product Days universe. The event is positioned as an international summit on game design, player experience and interactive innovation, bringing together game designers, developers, creative directors and decision-makers. Early confirmed names include Orvar Halldorsson of Mojang/Minecraft and Fawzi Mesmar of Ubisoft, with sessions such as Crafting the Future of Play and Creativity in the Age of AI. It can be joined as a dedicated one-day event or as part of the wider Future Product Days ecosystem. 
That is exciting well beyond the games industry. Games have long been one of the world’s best laboratories for engagement, emotion, systems thinking and community-building. And the timing is excellent: GDC’s 2026 State of the Game Industry found that 36% of game industry professionals are using generative AI tools in their work, while 52% say generative AI is having a negative impact on the industry. That tension between acceleration and authorship, productivity and craft, makes a serious, design-led conversation about the future of play especially relevant right now. 
Future Coding Day: where AI-native engineering gets practical
Future Coding Day, also on September 24 in Copenhagen, tackles the other side of the transformation: how modern software is actually going to be built. The event presents itself as an international conference on agentic engineering, promising technical deep dives, architecture insights and a deliberately no-fluff agenda with zero sponsored presentations. Early sessions include Context Engineering, Operating AI-driven systems, The Spec-Driven Team: How Roles, Workflows, and Teams Are Evolving Alongside AI, and More software, faster – A successful AI Native transformation story. Like Future Games Day, it can be attended standalone or combined with the main conference. 
The timing here is just as sharp. GitHub’s latest Octoverse found that more than 1.1 million public repositories now use an LLM SDK, nearly 80% of new developers on GitHub use Copilot in their first week, and TypeScript became the most-used language on GitHub in August 2025. In a February 2026 follow-up, GitHub said software development had crossed a quiet threshold: the fastest-growing tools are no longer mainly about producing more code, but about reducing friction in AI-assisted development. That is exactly why a focused conference on agentic engineering feels so timely: the next engineering advantage is not only faster coding, but better orchestration, better context, and better system design. 
Why this matters more in 2026
What makes both launches especially powerful is that they do not pull Future Product Days in different directions. They clarify the same future from two crucial vantage points. Games are where teams study immersion, motivation and interactive behavior at the highest level. Agentic engineering is where teams learn how to build products that can reason, adapt and collaborate. Put both next to a flagship product conference, and the result is something larger than an agenda: a product ecosystem that is broad enough for strategy and deep enough for serious craft. 
And 2026 is not just another year in tech. It is increasingly the year when AI stops being a feature layer and becomes an operating model. Microsoft’s 2025 Work Trend Index found that 81% of leaders expected agents to be moderately or extensively integrated into their company’s AI strategy within 12–18 months, and described a shift from AI as assistant to agents as “digital colleagues” inside human-agent teams. Europe is entering a more concrete phase too: according to the European Commission’s AI Act timeline, the majority of the Act’s rules begin applying on August 2, 2026, including transparency rules, many high-risk AI obligations and the start of wider enforcement. For product creators, that means 2026 is the year when AI design, workflow design and accountability all collide. 
User behavior is shifting just as fast. Adobe reported in January 2026 that AI-driven traffic during the 2025 holiday season surged 693% year over year for retail, 539% for travel, 120% for tech and software, and 92% for media and entertainment. That traffic was not low-quality curiosity: AI referrals converted 31% better than other traffic sources, and users spent 45% more time on-site. But curiosity does not equal unconditional trust. Adobe’s 2026 AI and Digital Trends research found that while 43% of customers would interact with a brand’s AI concierge, only 19% think AI agents should become their primary way of interacting with brands, and 37% say they would disengage if they discovered they were interacting with AI when they expected a person. 
That makes trust the next big product differentiator. Accenture’s Life Trends research says the online experience is degrading, hesitation is becoming a reflex, and 60% of respondents have been questioning the authenticity of online content more than before. The same research points to a growing appetite for more authentic, real-life, less purely digital brand experiences. In that context, the expanded Future Product Days ecosystem feels especially well judged: not just more content, but more meaningful spaces for people to test ideas, challenge assumptions and meet the humans behind the products. 
A bigger stage for the next era of product creation
That is why Future Games Day and Future Coding Day feel like such strong additions. They extend the Future Product Days vision without diluting it. They give game creators, engineers, designers, product leaders and AI builders more focused rooms, better cross-pollination and a sharper lens on the shifts already reshaping digital products. In Copenhagen this September, the conversation will not just be about what is new. It will be about what comes next. And with 9,000+ attendees expected across the Future Product Days ecosystem, it will happen at exactly the scale this moment deserves. 
