About this Session
Too many organizations treat engineers as order takers - technical builders rather than strategic problem solvers.
But if all you get from engineering is code, you’re only capturing about half their value.
This talk reframes the role of engineering in product teams by placing them squarely in the discovery process, where meaningful impact occurs.In this session, audiences will explore how engineers contribute more than implementation: they bring technical imagination, early risk detection, and creative constraint navigation, all of which sharpen problem definition, accelerate learning, reduce wasted effort, and lead to better outcomes.
We’ll cover practical ways to integrate engineers into user research, ideation, validation, and prototyping without slowing delivery.
Through real examples and actionable techniques, engineers and product teams alike will leave equipped to break down silos, strengthen collaboration, and unlock the missing 50% of value in their product development processes.
Why this matters: As product organizations evolve, cross-disciplinary collaboration - especially between product, design, and engineering - is critical to delivering meaningful innovation.
This talk delivers both mindset and methods that help teams move beyond handoffs and build a culture of shared discovery, empowering engineers to influence solutions earlier and more effectively.
