About this Session
Your ideas aren't overlooked at work because they lack merit. They're overlooked because of a positioning problem — the way you and your team frame ideas in every email, doc, and meeting determines whether they land or get filed away.
Getting to yes starts the same way a good product does: with research, strategy, and sharp positioning. In this talk, you'll learn the inverted pyramid framework to structure every idea you communicate so decision-makers are more likely to say yes. You'll leave with a repeatable approach for making your ideas, and your team's, impossible to ignore.
