About this Session
In a time when AI can be used to build products rapidly, the true value of a software engineer is shifting. To build products that users love and businesses rely on, writing clean code isn’t enough. You need to understand the full ecosystem of user experience, design strategy, and product goals.
Great products require us to soften the lines between roles. Instead of operating as small, isolated circles of expertise, we must evolve into larger, overlapping gradients. While your core skill remains engineering, your knowledge should radiate outward into design and product strategy. This transforms the team from separate silos into one unified entity of collaborators.
This masterclass is designed for technical professionals who want to elevate their output from delivering features to delivering value. We will explore how engineers can direct their technical expertise toward maximum product impact, moving beyond the IDE (or terminal) to look at how engineering decisions influence user experience, and how AI is rewriting the rules of product engineering.
We won’t just look at how to build; we will look at what to build and why.
While the specific tools we discuss will be curated to reflect the state-of-the-art in September, key themes will include:
- The AI Native Workflow: Leveraging the latest tools and building a harness to accelerate the loop between requirement, implementation, and feedback.
- Design-to-Code: Closing the gap between design and implementation through shared systems, tooling, and context.
- Organizational Physics: How team structures and "soft" collaboration skills directly impact your product quality and success.
Note: The content of this masterclass is dynamic. As the tech landscape shifts over the coming year, we will update the curriculum to ensure you are equipped with the most current and effective strategies.
Who is this masterclass for?
First and foremost, this is a session for Software Engineers, Architects, and DevOps Engineers who want to future-proof their careers.
However, it’s equally valuable for anyone with a technical background, such as CTOs or Tech Leads, who wants to understand how the role of engineering is evolving. As implementation becomes increasingly commoditized, the differentiator is no longer just writing excellent code, it’s developing the judgment to build the right things. The craft is shifting from code to product.
Host
Erik Lindström
Erik has a very broad engineering background, with embedded software, mobile app development, leadership roles as well as IT & security.
