About this Session
This Masterclass is designed for product innovators ready to move beyond local success and embrace their role in becoming a key player for Europe’s digital economy.
The foundation of the Masterclass focuses is the "European Blueprint" – a framework for product innovators, to identify, and execute opportunities within our unique economic fabric.
You will learn to drive sales and win partners, secure the capital, and build a sustainable product-led business model that scales across Europe and grows for the long-term.
The future of Europe’s digital success depends on the success of startups and scaleups like yours — a new type of emerging company that views the continent not as a collection of states, but as a unified horizon for growth.
Format
Experience a full day packed with inspiring key-notes, hands-on working sessions and revealing expert insights. You’ll leave this masterclass with a clear picture on how to craft and scale products that are not just markets-ready – but future-ready.
We’ll cover four key Learning Aspects:
- The Art of Opportunity: An interactive session where you learn to discover, and design transformational opportunities for your product and achieve groundbreaking success
- Funding & Financial Stability: Learn how to access strategic finance and partnerships to nurture and scale your product across Europe
- Competitiveness: How to refine your product in order to make it stand out against global competitors and obtain your unique selling points
- Growth: How to Drive Sales, Build resilient Networks with People that Nurture Your Organic Growth
Supported by experts, you’ll leave this day with a hands-on blueprint that embeds the European Opportunity into the DNA of your product-driven startup. We gear you for continental growth from Day 1 and get started, and unstuck immediately in this masterclass.
Benefits
- Learn to shift your focus from " local hurdles" to "European horizons”
- Establish product excellence "Made in Europe" as competitive edge
- Practical sales insights on how to win with customers, network
- A concrete overview of EU funding and partnership opportunities
- A supportive ecosystem of innovators that wants to see you win
Who is this for?
Founders – from start to scale-up – technologists, and designers ready to lead the shift. This is for the product innovators committed to architecting the future of Europe’s digital economy.
The Sessions
In addition to other topics, these sessions will be part of the Masterclass program. More sessions will be added over the coming weeks.
The Art of Opportunity
Speakers: Felix Hoffmann, Imthiyaz Basha
An interactive session designed to teach you how to discover and design opportunities for groundbreaking that transform Europe’s Digital Economy. Amidst economic and geopolitical turmoil, Europe's sense of opportunity is diminishing.
Innovation is seen as a 'nice to have,' not a critical driver for future competitiveness. Opportunity must be actively nurtured to build a lasting competitive advantage and cultivate new sources of growth.
Tomorrow’s Europe won’t come to us by happenstance — it needs to be built. Opportunity Design, a practice once reserved for large firms, translates visionary potentials into societal impact. Olive Project is a research and technology venture on a mission to democratise Opportunity Design through its OS, so that more people can participate in the making of Europe’s futures.
The session will introduce the concept of ‘opportunity’, share how they can be discovered and how to execute them for long-term, sustainable, organic growth.
The No-BS Blueprint for European Product Growth
Why Europe Is Not Your Selling Point and What Actually Brings Results
Speaker: Philipp Roth
"Made in Europe" sounds like a differentiator. In most markets, it isn't. So what actually works when you're a European product startup trying to win customers, partners, and ground against global competitors?
Europe isn't one market. It's dozens. Different languages, different buying behaviors, different expectations. What works in Germany may not work in Denmark. What scales in the UK doesn't translate to France. Most GTM playbooks ignore this entirely. Because most GTM playbooks were written for the US.
This session is built from real experience of taking a bootstrapped B2B product into the European market right now. Not a post-mortem. Not a success story wrapped in hindsight. A live blueprint from Philipp. Including what's working, what's failing right now, what we'd do differently, and where we're still figuring it out.
No hacks. No viral shortcuts. No fake metrics. Just the honest picture of what it takes to grow a product-led business across Europe … and why doing the unglamorous stuff right is still the most underrated growth strategy out there.
