User Experience

Born Digital: How AI-Native Research Is Rewriting UX

Your invitation to rethink what’s possible.

Topic World
User Experience
Date & Location
25 Sep
12:15-12:45
Main Stage
Language
English

About this Session

Sponsored by Userlytics:

UX research is undergoing a rapid revolution. What once took weeks of planning, moderation, and analysis can now be done in hours, with surprising depth. AI research platforms are not just faster; they’re fundamentally changing how we listen to users.

These tools can recruit participants, conduct dynamic interviews, adapt questions on the fly, and surface insights automatically, without sacrificing empathy or nuance. In this talk, we’ll explore what sets true AI research apart from AI workflow addons, share real-world examples of how teams are already using these methods, and offer a roadmap to start your own hybrid approach.

If you’ve ever wished for rich user insights at a combination of massive scale, almost real time speed and vastly improved economics, this is your invitation to rethink what’s possible.

Your speaker(s)

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