About this Session
(sponsored by Vertica)
Search is often overlooked — and frequently underperforms. Yet it plays a critical role in both user experience and business outcomes, especially within e-commerce.
In this session, we’ll explore why search continues to be such a vital part of digital experiences, and why designing for it goes far beyond creating a pretty input field.
Drawing on insights from real user testing, we’ll dive into the surprising — and sometimes seemingly unrealistic — expectations users have when interacting with search. From assuming the system “just knows” what they mean to expecting results that match their intent, not their exact words, we’ll highlight the UX challenges that arise.
With the rise of semantic and conversational search, driven by the popularity of tools like ChatGPT, expectations have only increased. These technologies aren’t just hype — they’re fundamentally changing how people think about search. But what does that mean for your website’s search experience?
We’ll take you behind the scenes at Vertica to share what we’re working on — both in terms of the user interface and the technology under the hood that delivers smarter, more relevant results.
