About this Session
What does it mean to be the first researcher at a company? As more and more companies get hungry for user feedback and research becomes more common, the role of the researcher starts to demands more than just gathering insights. This talk explores the three key challenges for pioneering UX researchers: building a research culture, creating robust research infrastructure, and establishing a strong organizational voice. Learn how to: - Transform from a mere "finder" to a strategic "builder" - Level up research capabilities across your entire organization - Create the foundations for participant management, knowledge sharing and insight quality score - Build a voice and drive decisions that benefit both users and the business
