About this Session
This workshop is free but requires prior registration through the event app. Registration will open on 1 September from 08:00 CEST in the morning. We will open another contingent of seats on conference day for late registrations. There is no guarantee to get a seat.
We are drowning in data, and hungry for true insight. Teams have endless dashboards and reports, yet often fail to act on what truly matters.
We often get stuck in the "now" versus "next," balancing short-term fixes against long-term strategy. This brings us to the core question:How might we leverage customer insights to achieve the desired behavioral shifts that directly drive business outcomes?
This 75-minute hands-on session helps participants move beyond simply observing 'what' users are doing to understanding the 'why’ – the underlying human behavioral needs, motivations, and frustrations that drive their actions. Through a simplified approach - participants will learn how to simplify their data with a simplified behavioural framework to uncover key behavioural insights.
Who is this for?
This session is for anyone who is looking for a structured approach to synthesising customer data into customer insights to drive behavioural change.
Key outcomes
In this session, participants will:
- Break down data through a simplified behavioural framework to develop the necessary interventions.
- Take home a repeatable behavioural framework for synthesising diverse data into powerful insights.
