About this Session
This workshop is free but requires prior registration through the event app. Registration will open on 1 September from 08:00 CEST in the morning. We will open another contingent of seats on conference day for late registrations. There will be three repetitions of this workshop throughout the conference. There is no guarantee to get a seat.
Most AI products you use ship with at least three deadly design sins. In this hands-on workshop, you will find them — in a real product you build or use weekly — and prototype a fix.
Bring a laptop or tablet and one AI feature you have feelings about. We will work through the 7 Sins of AI Product Design as a diagnostic frame, then apply the 6 HAX* Principles to sketch a concrete redesign. You leave with a one-page audit you can hand to your team on Monday morning.
For senior product designers, UX designers, product owners, and product managers shipping into the AI vacuum. No machine-learning background required. Bring the worst offender on your home screen. *Human AI-Experience
Christian Kuhn is Head of UX/HAX at Optimizer.pt. He researched and curated the 6 HAX Principles and established the Irrational labs idea of “7 Sins of AI Product Design”to use as an Audit. He has spent twenty years teaching, consulting, and shipping award winning international products at the intersection of human behavior and emerging technology — in Pharma, Healthcare, Fintech, Logistics, and the public sector across Europe, USA and Japan.
(150 words. Trim to 80 if the conference site needs a short version — keep the first paragraph and the audience line.)
2. Workshop goals
By minute 90, every participant has:
- A diagnosed product. One AI feature, audited cold against the 7 Sins, captured in a digital worksheet they can export and hand to a colleague.
- A new vocabulary. The 7 Sins and a working sense of the 6 HAX Principles — enough to talk to engineers and PMs back home without translation.
- A specific Monday-morning move. One concrete change they will push for in their own product this week.
- An honest sense of how deep this material goes — and where to go if they want the full four weeks of it. (The course offer is the natural conclusion of the workshop, not an interruption of it.)



