Masterclass 4: How to design with AI without losing what matters

Many designers worry that this speed comes at the cost of soul. This session addresses that concern directly and shows where quality is actually lost or protected. While AI can generate infinite variations, it cannot choose the right one. That responsibility now sits with the designer and increasingly defines the modern design role.

The session combines talks, practical exercises, and discussion, giving participants the chance to apply frameworks, compare approaches, and learn from how others are using AI in real product work. The interactive format is designed to spark reflection, debate, and connection across roles and experience levels.

‍Built for designers and product leaders, as well as skeptics and optimists, who want to make stronger decisions faster and stay indispensable as execution becomes cheaper and more abundant.

What we cover

• Why the combination of design systems and AI training data is driving a sea of sameness in modern digital products
• How Framna applies AI across different phases of the design process in real product work
• How to identify the moment where generating should stop and directing must begin
• Why taste, judgment, and context are becoming hard skills in design

What you will leave with

• A concrete framework for evaluating AI-generated design against professional standards of usability and quality
• Clarity on how the designer role is evolving, toward high-level curation, direction, and decision-making
• Exposure to how other designers and product managers apply AI in practice, increasing speed without losing craft or edge

Who this is for

• Digital designers who are tired of AI hype and want practical ways to improve their workflow
• Product managers who need a clear understanding of how design leadership is changing
• Skeptics and optimists who want to use AI without lowering their standards of craft