About this Session
AI is reshaping the role of the designer and lowering the barrier to execution. Generating screens is faster and more accessible than ever. As a result, the value of design is shifting away from pure output and toward judgment: deciding what is worth shipping, what should be discarded, and how AI output is shaped into real product quality.
Many designers worry that this speed comes at the cost of soul. This session addresses that concern directly and shows where quality is actually lost or protected. While AI can generate infinite variations, it cannot choose the right one. That responsibility now sits with the designer and increasingly defines the modern design role.
Built for designers and product leaders, as well as skeptics and optimists, who want to make stronger decisions faster and stay indispensable as execution becomes cheaper and more abundant
What we cover
- Why the combination of design systems and AI training data is driving a sea of sameness in modern digital products
- How Framna applies AI across different phases of the design process in real product work
- How to identify the moment where generating should stop and directing must begin
- Why taste, judgment, and context are becoming hard skills in design
What you will leave with
- A concrete framework for evaluating AI generated design against professional standards of usability and quality
- A clear understanding of how the designer role is evolving toward high level curation, direction, and decision making
Who this is for
- Digital designers who are tired of AI hype and want practical ways to improve their workflow
- Product managers who need a clear understanding of how design leadership is changing
- Skeptics and optimists who want to use AI without lowering their standards of craft
