User Experience
AI

Why Users Can’t Find Your AI Features – And How to Fix It

Revealing the hidden obstacles between your AI features and user adoption

Topic World
User Experience
Date & Location
Day 2 (25 Sep)
10:45 - 11:15
Main Stage
Language
English

About this Session

The #1 reason people don’t use AI features in products is because they don’t offer any real value. But even when an AI feature does offer value, user adoption tends to be low. This session reveals the surprising findings from Nielsen Norman Group's recent research, including a detailed examination of Amazon's AI features. Learn how established mental models create barriers to discovery, and practical design techniques to overcome these challenges. Kate will provide evidence-based guidance for making your AI features visible, understandable, and valuable.

Your speaker(s)

More Sessions

Check out more Sessions from this Topic World:

User Experience

Day 2 (25 Sep)
09:20 - 09:30
Main Stage
User Experience

Official Opening - Main Conference Day

by the Danish Minister for Digital Affairs

Day 2 (25 Sep)
10:00 - 10:30
Main Stage
User Experience

The Future of Product Creators

Why convergent thinking will become the decisive factor

Day 2 (25 Sep)
10:45 - 11:15
Stage 2
User Experience

X-Ray Vision: Reveal the Hidden Forces Driving User Behavior

Behavioral Science Insights to Supercharge UX and Product Design

Day 2 (25 Sep)
10:45 - 11:15
Main Stage
User Experience

Why Users Can’t Find Your AI Features – And How to Fix It

Revealing the hidden obstacles between your AI features and user adoption

Day 2 (25 Sep)
11:00 - 12:00
Room: Circus
User Experience

Mini Workshop: Crafting a UX Product Vision through Collaboration and Creativity (morning)

Get hands-on experience in how to conduct a UX product vision workshop

Day 2 (25 Sep)
11:30 - 12:00
Stage 3
User Experience

Designing for humans

How to leverage global user insights for better experiences

Day 2 (25 Sep)
11:30 - 12:00
Main Stage
User Experience

Design Outside In

How to connect strategic design in large enterprises with an ever changing world

Day 2 (25 Sep)
12:15 - 12:45
Stage 3
User Experience

Building a good Product together

A tale from a Software Engineer’s point of view.

Day 2 (25 Sep)
13:00 - 13:30
Stage 2
User Experience

The First Researcher at a company: Building your path to impact

Master how to establish a research culture and drive organizational change

Day 2 (25 Sep)
13:00 - 14:00
Room: Circus
User Experience

Mini Workshop: Crafting a UX Product Vision through Collaboration and Creativity (afternoon)

Get hands-on experience in how to conduct a UX product vision workshop

Day 2 (25 Sep)
13:45 - 14:15
Stage 2
User Experience

Mixed Reality - User Testing on a Holodeck

Portable and immersive - Sharing hands-on experiences with mixed reality in user testing

Day 2 (25 Sep)
15:00 - 15:30
Main Stage
User Experience

The Chinese Tech Revolution

Learn how China’s emerging innovations are reshaping global tech