User Experience

AI

Why Users Can’t Find Your AI Features – And How to Fix It

Revealing the hidden obstacles between your AI features and user adoption

Topic World

User Experience

Date & Location

25 Sep

10:45 - 11:15

Main Stage

Language

English

About this Session

The #1 reason people don’t use AI features in products is because they don’t offer any real value. But even when an AI feature does offer value, user adoption tends to be low. This session reveals the surprising findings from Nielsen Norman Group's recent research, including a detailed examination of Amazon's AI features. Learn how established mental models create barriers to discovery, and practical design techniques to overcome these challenges. Kate will provide evidence-based guidance for making your AI features visible, understandable, and valuable.

Your speaker(s)

Kate Moran

VP of Research & Content

Nielsen Norman Group

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